viral marketing using e-book

Starting a Viral e-Book? Choose a Good Topic First!

Viral marketing is the most popular type of marketing strategy in the online industry at the moment. Why is it so? Because it can give a huge number of potential customers in just a short period of time with very minimal cost. Of course, if there are a large number of potential clients, the turnover percentage will also be bigger. Viral marketing can be done in many ways. There are newsletters sent through email, websites, invitational emails and much more. One effective way to do viral marketing using e-book, or the so-called viral e-book.

What is a viral e-book?

E-books, or electronic books, are the online or electronic version of books, newsletters, publications, manual, etc. E-books are downloadable files from the internet and can be installed to one’s computer. Some of the popular books, like Harry Potter, actually have an e-book version. Some of these are free; some are available for a minimal cost.

The concept of e-books has been adopted by marketing people because of the ease of distribution to a huge number of people over the internet. They incorporated advertising and marketing strategies with e-books to boost revenue, at the same time giving useful information to other people.

That is how the term viral e-book came about. A viral e-book is, basically, an e-book that is passed on to other persons which bring several benefits, mainly profits, for each individual. These e-books are free, most of the time, to encourage more people to get them and pass them on to others.

Viral e-books contain useful information about something related to what the marketer is promoting. And since it is a marketing tool, these viral e-books contain links that lead to the marketerís web site. Thus, if a person reading the e-book becomes interested and clicks on the link, that will already be a potential sale to the one who originally sent the e-book.

If you are planning to start making such an e-book to promote your products or services, you should consider several things before jumping on to it. The very first thing that you have to think about is the topic.

How to choose a topic to do viral marketing using e-book?

An e-book can talk about anything. But, of course, if you are planning to make profit from it, your e-book should talk about something interesting. It should deal with things that most people are concerned about. People want things where they can benefit from in whichever way it may be.

The first thing to consider when thinking about the topic for your e-book is your main goal. You have to define your purpose of writing the e-book. If your goal is to increase sales of your product or service, then your topic should be something related to those things.

You, as the maker of the e-book, should also be interested in the topic you choose; else, it will feel like a burden doing something that you do not really like. Also, it will be easier for you to write things about a topic that interests you so you can express yourself better.

To better help you in selecting a topic, you must set an ample amount of time thinking about it. Go in a place where you can concentrate. Try to think of the things that interest you, things that you are comfortable with. Then list down all those things that come to your mind, even the crazy ones.

Once youíve listed them, select those that can be related to your product or service if you are promoting these things. If not, select the topic that you think will be most profitable. Also, make sure that you can have a lot of resources for the topic you choose. More resources would mean more information to put in your e-book, and the more interesting it will be to read.

Having a good topic is the best way to start your viral e-book. A topic that interests you, as the author of the e-book, will make the journey of creating it be enjoyable and fun. Other than that, more valuable and quality information will be incorporated since you know the topic well.

So start brainstorming now with yourself. Choose the best topic that you can think of. And make that vision of increased profit turn into reality with your own viral e-book.

How to Tempt Customers to Read Your e-Book Just By Its Title

So you have already decided on the topic that you think many people would be interested in. You already formulated an outline of the things that you need to put in your e-book to make it more interesting to read. But how do you make these people actually get your e-book and read it?

When people try to find books to read, the first thing they look at is the title. In fact, this is applicable to any product, not only to books. The title or the label is always the first thing seen by consumers.

Most of the time these people buy the product based on its title or label. Some take time to scan the contents and other things they can find out about the product. But, still, the major factor that affects the decision to purchase the item is the title or label.

Try to test yourself. Let us say you are trying to look for ways to generate income over the internet. Then you came across a couple of e-books that talk about that same topic that you want to learn about, but with different titles.

The title of the first e-book is “Different Ways to Generate Money Over the Internet”.

The second one is called “How Did I Make $30,000 In Just One Month of Using the Internet?”

With those titles given, which one do you think would you choose and read first? Both of them will definitely give you the information you need but the e-book that is more tempting to read is the second one, isnít it?

From the title of the first e-book, it promises to show you the different ways to earn money over the internet. It may give you the techniques, the programs or job offers over the internet that would give you sufficient income. And, yes, you can definitely learn from it and try those ways that the book suggests.

However, the second e-book seems more appealing and definitely grabs your attention. It is because the title implies that the person who wrote the book indeed earned a huge sum of money over the internet and is willing to share it to other people. This e-book seems more credible as the techniques or programs that the book may suggest are tried and tested.

The second title, indeed, is catchier than the first as it promises to give you what you want and what you are looking for. At the end of the day, what you really want is something that will show you a tested way on earning a big sum of money, not just tell you the different things that you can try but there is no guarantee.

Both titles may be used on a single e-book but using the second one will be more successful than the first. People are most likely to buy something that would be beneficial to them. People buy benefits, not just features.

To succeed in marketing, you must keep that principle in mind: that people buy benefits. So every time you think of a title to your e-book, sales letter or advertisement, always consider that fact.

The title you choose should:

• catch the attention of your potential customers
• clearly show what your e-book offers and what it is about
•  arouse curiosity and interest of potential customers
• most of all, promise benefits to these customers

To be able to do that, try to place yourself in your potential customerís shoe. What do you think would tempt you in a title? Check out other e-books that cover the same topic, if there are, and pick one that you think has the best title. Then analyze why you think it is the best among others. You can also ask a friend who may be interested in the subject you are going to write what title would interest him.

Another tip is to keep your title as short as possible. Short titles, but straight to the point, are the best. Adding a sub-title will also help in providing much more benefits to your potential customers.

Always remember that the title of your e-book is critical to its success. An e-book with a title that catches the attention and promises benefits to your potential customers will prove to be easier to sell and distribute than those with just a simple, descriptive title.

So start thinking of the title that will promote the most benefits to your target market. Again, people donít just buy features, they buy benefits!

How to Write Your e-Book’s Content?

When producing a viral e-book, you have to consider a lot of things before going into the nitty-gritty details of writing it. Your viral e-book is your key to succeed in the online market. It should help you increase your site traffic, client base, and sales, of course; else, it defeats the purpose of having a viral e-book.

The first thing that you have to plan is what your viral e-book should be about. The topic should be interesting and it must be related to the product or service you are promoting. Once this is done, the next step is choosing a good title for your e-book.

People look at the title or the label of a product first before anything else. Thus, the title that you decide for your viral e-book should grab the attention of as many people as possible.

Once you have accomplished these things, it is now time to think about what to write on your e-book. What should it contain for it to be really interesting to the readers?

What to Include in Your e-Book

When you are in the process of choosing the topic for your e-book, you should also have considered the amount of information you can write about that topic. So it is better to choose one that you are very knowledgeable of, something that you know by heart, especially if you will be the one writing.

The content of your viral e-book is like its heart; without the content, your e-book will not survive. And even if it does have content but not that informative and useful to anybody, it will eventually fade out since there will be fewer people who would want to pass it on.

If you are writing your e-book yourself, it is best to write about something that you really know very well. When you write the contents yourself, it will add to the credibility of the information included and will have a personal touch. You will be able to control the information included since you know what you want to be included and not.

If you think that you cannot do it yourself because you are busy with other things or just do not know how to write effectively, you can always hire a ghostwriter. Ghostwrites are those who write articles and other materials on behalf of another person. The reason for such a name is because the identity of the real writer remains anonymous.

Hiring a ghostwriter is beneficial since most of these people do have a wide experience in writing things about different topics. With this, you can focus on more important things while being assured that your e-book will have its quality content because another person is doing it for you.

Before choosing the right writer for you, you can ask them for their portfolio or any sample work. This way, you will have an idea about how they write and if it would fit your requirements.

Also, make sure that the writer clearly understands the topics to be written. If you have certain instructions that should be followed, make sure it is clear and well understood by the writer. Having a bad relationship with the writer that you chose will only ruin your viral e-books success.

Your viral e-book should be interesting and informative at the same time. Depending on the topic, you can add research studies, current statistics, interviews with professionals or expert on that field, results of surveys you may have conducted, and a lot more. With these things, your e-book will not look boring and monotonous to the readers.

Writing the contents of your e-book can be the most enjoyable part of producing this viral marketing technique. This is where you can show your creativity and imagination. Even if you are not the one writing the contents and articles, you still have some control over the write-ups by providing the instructions on what you want to include in the article and not.

You indeed have several options on how to add contents to your e-book. Whatever option you choose, you should make sure that the content of your e-book will serve its purpose. It should be able to make you reach your goal of producing the e-book.

Your Viral e-Book, Should It Be EXE or PDF?

The main purpose of creating a viral e-book is to pass it on to as many people as possible with only minimal effort on the authorís part. To be able to pass it on to others, it should be in the form that can easily be accessed and opened by other people.

After you have accomplished authoring your viral e-book, the next thing you have to do before it actually gets to the hands of other people is to compile it. There are two ways that you can do it, either to compile it as an exe file or as a pdf file.

EXE, which means executable, is the file extension for files created by e-book compilers. PDF, or portable document format, is the extension of files created with Adobe Acrobat. In the World Wide Web, PDF e-books are considered to be the industry standard.

Advantages of PDF over EXE files

1. If you choose to compile your viral e-book using Adobe Acrobat, you do not have to create an HTML web page for every page of your e-book. A simple MS Word document will do.

2. When you compile using Acrobat, the PDF file automatically numbers each of the pages. EXE compilers do not have that function.

3. PDF files are relatively easy to edit. New pages can be added; you can also delete or replace pages. Page numbers will automatically adjust itself once you modify the pages. EXE files are actually fixed once compiled and cannot be edited. You have to compile a new one to be able to change your e-book.

4. You can print PDF files a lot easier than EXE files.

5. PDF files have a bookmark tab on the left side of the page. Using this feature makes navigating around the file much easier than in an EXE file.

6. When PDF files are compressed, the file sizes are significantly smaller than EXE files because PDF converters compress better.

7. PDF files are not at all susceptible to viruses since they are just simple files, unlike EXE files which are like programs or applications. EXE files are more prone to carrying and transmitting virus and end up being corrupted.

8. Last but not the least, PDF files are universal. As long as the computer has an installed Acrobat Reader, PDF files can be opened and viewed, whether the computer is a PC or a Mac. EXE files are not read on a Mac computer.

Since your main goal is to expand your target market, considering this fact would not harm. According to the Nielsen Netratings, over 8% of the US online population use Mac. It may not be a huge number but can still be significant in the increase of your potential customers.

Advantages of EXE files over PDF files

On the other hand, EXE files also have their own set of advantages over PDF files.

1. e-Book compilers, the software that creates the EXE files, are just a fraction of the cost of Adobe Acrobat. Though there are a number of PDF creators recently released that are also cheap, e-book compilers still have the advantage in terms of price.

2. The most important advantage of EXE files over PDF files is its ability to allow rebranding of the e-book. Some of the e-book compilers such as e-Book Generator, e-Book Edit, and e-Book Paper have built-in rebranding function.

If a viral e-book is your tool for doing viral marketing, granting rebranding rights is the key to your success. Allowing rebranding of your e-book will guarantee increased promotion and distribution because people can modify the book with their affiliate codes to earn incentives.

If you want increased exposure by having more people able to view and read your e-book, then go with PDF files. Not only that it is readable with a PC or a Mac, it also has relatively small file size compared to EXE files.

But if your main concern is giving out free customization and rebranding rights to your e-book for wider distribution, then you must better go with e-book compilers to produce an EXE file.

Given the different advantages of one type over the other, it is really up to you, the author, to choose which one you think will work best for you. Both types have their own good sets of advantages. It is just a matter of determining your priorities for your e-book and basing your decision on those priorities.

How To Write A Convincing Sales Letter For Your e-Book

Have you ever been in a situation when you are so convinced in an ad that you are already convinced to buy after just a few minutes of reading it? That ad must be so effective to have persuaded you immediately in buying the product. Donít you want to have that same convincing power for your e-book?

Having a killer sales letter is a plus in promoting your e-book. But how do you do it especially if you do not have the writing skills required?

Steps in Writing a Sales Letter

1. Before starting to write anything on your sales letter, you must first determine your target audience. Who do you think are the people who will be interested in your e-book? Let us admit that not every person in the world would be interested in your product.

Knowing your target market will make your letter more effective. Also, you will be able to write your letter as if it is talking directly to your prospects, thus, gaining you more profit.

2. You have to know what sets your product apart from its competitor. Determine the edge and the advantages of your product from others. Make this your selling point.

If you can tell your potential customers that your e-book offers several desirable benefits that others do not have then there is a huge possibility of you making that sale.

3. You should make your potential customers believe you. It might be difficult to it because of the many scams and false information in advertisements right now. You should tell them every single reason why they should believe you.

Adding more data and statistics to back up your statements will add to the credibility of your letter. Prove to them that what you are saying is true from the beginning.

4. Provide your potential customers all the benefits your e-book has to offer. Even the not-so-obvious benefits should be included.

After you have identified your target market, the next things that you should determine are the issues and concerns your target audience may be having. Make a list of these problems and determine the benefits of your product that will solve each of these problems.

Problems are always there, it is the solution to the problem that is lacking. So if you can show them that you have the right solution to their problems, then you will be in for huge sales. Having a long list of benefits that your product offers gets you a better chance of turning these readers into buying customers.

5. Write your sales letter in the way you would want it as a reader. Once you think that you are almost done with it, read it from the viewpoint of a potential customer. Ask yourself if you would say yes to the offer.

As much as possible, try to find a loophole or something in your letter where your potential customer would probably say no. If you find one, then you may want to consider revising your letter in such a way that it would address that objection. By answering all possible objections by customers, you will definitely have a killer sales letter. Needless to say, it will also bring a huge profit.

6. The last thing that you have to consider is getting your potential customers to take action as soon as possible. Give them the reason why they should buy from you now. If you miss this step, you may have just missed a sale altogether.

Provide a realistic reason for them to act immediately. Offering special discounts or bonuses for a limited time period is one way to make them buy your product now. Telling them that your product is limited and would not be offered anywhere else once sold may get them to make the decision now. You may come up with other strategies but just make sure that your sense of urgency should still sound realistic.

These steps are just the basic ones to get you started writing your sales letter. It may not be perfect at first but it is alright. Learning to write a very good ad or sales letter may take some time. But starting now with the basics may be your first step on becoming a professional sales writer.

Secrets of Viral Marketing strategies using e-books

Need More Subscribers and Huge Traffic? Produce Viral e-Books

Viral marketing, when done correctly, can produce very good results. These results can be in the form of site traffic, subscribers to your mailing list, or increased sales of your products and services.

One of the best ways to do viral marketing strategy is the production of viral e-books. This is not just an ordinary e-book. These are books that can be freely passed on by someone to another person with added benefits to both parties.

How does it work with viral e-books?

Aside from having an interesting topic and a wealth of information, the main purpose of the viral e-book is containing links to the site and products the author is promoting. These links can be modified from one person to another by changing the affiliate ID in the link. These links still lead to the website of the author but credit will also be given to the affiliate which is like a commission.

The author can allow rebranding rights of the e-book to its readers. That means the reader, who would also want to earn from the e-book by becoming an affiliate, can replace the links with his own affiliate code to earn commissions. With this incentive or reward, he will surely pass the book to more and more people. Thatís where viral explosion begins.

To be able to maximize the purpose of producing the viral e-book, have an explosion of traffic and have a huge number of subscribers, we must have the following factors in place.

– Wide distribution. There are several ways on how you can offer your e-book. You can offer it for free or for a minimal amount. If you allow rebranding, you can also charge for it and have options such as full customization or just part customization rights. Resale rights can also be offered for a certain fee.

However, if a certain amount is tagged to your e-book, its spread will be limited as not everyone is willing to spend money on these e-books. So to have the widest possible reach of your e-book, it is best to offer it for free and the rebranding rights, maybe the part customization, for free as well. Anyways, what we are after is for the e-book to reach a huge number of potential customers and get the most commission from the attached affiliate links.

– Quality affiliate links. To be able to maximize your e-book and give its full potential, it should have good and legitimate affiliate links. But how do you make the readers really click on those links?

If your e-book bombards the readers with lots of affiliate links instead of quality information, they will probably stop reading your book, deletes it and forgets about it. Likewise, if the links lead to affiliate products which are totally not related to the e-book’s theme, you will just lose a good number of potential customers.

The best way to include the affiliate links in your e-book is to make them appear as natural as the other statements in your book. Try to weave them into the content in such a way that it is not obvious to the eyes of your readers. For example, when you want to readers to learn more about a certain topic discussed in your e-book, you can then mention the link as a source of additional information.

– Maximum return for all parties involved. Since you want wide distribution of your e-book, you will offer it for free as well as the rebranding rights. But what will you benefit from it? Of course, just the fact that people will sign up as an affiliate for them to be able to rebrand the links with their own codes means that you will gain more and more subscribers to your list.

Having more and more people who would want to rebrand the links means that more chances of your e-book getting distributed to others because of the incentives these people would gain. And the more people who will get to receive your e-book, the more traffic you will get on your site.

It wouldnít really matter now if you are not earning from the rebranding rights. What is more important is the increased traffic and subscribers you will get which will eventually lead to more and more sales and success for your business.

How to Make Your Viral e-Book Known?

So you already have your e-book. You are amazed at the wonderful work you have done. But it is still just in your possession. You will not benefit from it unless you let others know that you have that e-book. You have to make the online world know about your e-book and start making it viral.

So how do you exactly make your e-book known to as many people as possible? How do you advertise or promote your e-book?

Promoting Your Viral e-Book

The main purpose of producing a viral e-book is to generate sales and increase your revenue within just a short period of time. For that to happen, your e-book should have maximum exposure as possible. But if you try to do it all on your own, that would definitely take all of your time and is not efficient.

The first thing you should do is clearly define your target market. Having a well-defined set of audiences will make your promoting time more effective and efficient.

The next thing that you should do is create a newsletter or an ezine that will reach your target market. Start to build a list of subscribers for a newsletter that might interest your potential customers. This newsletter can have articles, tips, news and other updates related to your e-book and your product.

This ezine should prominently feature your e-book. It will be useless to create an ezine if your site and products are not promoted in there. But promoting your e-book or products within the ezine should be done in a not-so-obvious manner.

Once you have thought of what to put in your newsletter, it is now time to gather subscribers for your ezine. One way to get a subscriber is to include a page in your website where people can subscribe. Having a small pop-under box where people can place their email addresses to subscribe also works, no matter how terribly annoying it may be.

Have your newsletter listed on group subscription forms and on the inside pages of high traffic Web sites. Signing up for a free publisher account on sites such as Idea Marketers will also be beneficial because you can add your newsletter in their directory.

Other than newsletters or ezines, you also have to actively promote your e-book on your own website. A good way to have it seen on your site is to devote a single page, or even more, just for the e-book. Listing in together with all your other products will do no good.

Make it easy for your visitors to find information about your e-book anywhere on your site. Feature the e-book on all the pages, if possible, or add a navigation bar just for it. Featuring some good excerpts from the e-book will also arouse their curiosity and most likely lead them to get your e-book.

As the author of the book, include information about yourself as well. The more people know about you, the more they will build their trust on you. Having a picture also adds more credibility to your personality.

There are also a lot of e-book directories out there. Make sure that your e-book gets listed in every single e-book directory there is to gain more exposure. Joining forums that talk about the same topic as your e-book is also one way of actively promoting it. You can post threads or reply to other peopleís concerns that may be related to what your e-book is offering.

If you want to maximize exposure, apply one of the principles of viral marketing. Give your viral e-book for free to people who might find it useful and interesting. You just need to gather a list of potential customers then send the e-book to them for free. Just make sure that it will not appear like a spam message; else, it will just damage your e-book and may not reach its full potential that you would desire.

These are just a few examples of how you can promote your e-book. There are a lot more possibilities that you can explore. You just have to be imaginative and creative. But these methods can be sufficient enough for you to start promoting your viral e-book.

How to Make Sure Your Viral e-Book will be Read

One of the viral marketing’s principles is to give away something for free. This will definitely catch the attention of a huge number of people. Free items are always the best when trying to introduce something new in the market.

Most businesses and individuals who adopt this marketing strategy have found different ways of giving away information and other things for free. One of those methods is coming up with an e-book and sending it to potential customers.

There are a lot of e-books available for download over the internet. Almost all of these can be obtained for free. But even so, it is not assured that everyone will read it, much less get it. So how do you make your own e-book popular and be read by the most number of people possible?

Tips on Producing an Effective Viral e-Book

Your main goal in producing a viral e-book is to get your product or service known to a huge number of people or to get huge traffic to your website. But you donít have to do all the work on your own.

The way viral e-books work is to initially inform a sufficient number of your target market. Then these first-hand customers will send your e-book to their own set of friends and colleagues, so will these second-generation customers. The cycle goes on and on.

But the question is how will you make your first-generation customers send your viral e-book to other people? What should entice them into distributing it?

First of all, you have to make sure that your e-book is of good quality. It should look professional and not like a compilation of links all around the pages. It should not have the first impression of being an advertisement; else others will think of it as a form of spam messaging.

Your e-book should also contain valuable and interesting information about something that concerns the vast majority of your target population. It should be reader-friendly in such a way that the format is consistent and the words are not so technical. Remember, you do not have control as to who will get a hold of your e-book and read it.

Of course, itís not all about being interesting and informative. The most important thing that will make people distribute your e-book is when they know that they will also earn from it. It should be a mutual relationship. You should be getting something from it, as well as those who will help you pass it on to others.

This is what internet marketers usually call affiliations. Your first-generation customers are your first set of affiliates. They should be able to edit the links included in the e-book to add their affiliate ID or change the link to their affiliate URL. When the links are clicked, they will lead to your site but there is also credit given to the affiliate who sent the e-book.

With this, your site will get the traffic it needs; at the same time, your customers or affiliates also get something from it. That will give them the motivation to read through your e-book then distribute it to other people.

One thing to make sure though when you allow for rebranding or modifying the link is still maintaining some sort of control over it. As the author of the e-book, you have the control as to what should be changed or modified. Make sure that the modification is just the affiliate ID or affiliate URL and not a totally different link which you may not have control of.

Finally, you have to keep in touch with your customers. The key to having a huge client base and maintaining it is to have a good relationship with your customers. Following them up will not harm you. It is actually a good thing to do to make sure that they read your e-book and pass it on to others.

You may also want to provide a few add-ons to your e-book. Additional information, updates and related articles to the topic you discussed on your e-book will continue to encourage them to spread the word about your book.

So before going into the nitty-gritty details of writing the e-book itself, make sure that you have done these things, or at least gave a thought about them. Writing your e-book without defining your goal and coming up with a plan may be a waste of time and effort on your part since it may not be able to serve its purpose.

How to Make Your Readers Pass on Your Viral E-book

Producing a viral e-book can be the most important aspect to determine your businessí success. Most people consider it the number one internet marketing strategy at the present time. Most businesses, especially online, have adopted this technique and used it to their advantage.

A viral e-book is a book that can be downloaded over the internet and most of the time, free. This e-book is also one that can be freely given away by readers after they have finished reading it. It is termed viral because of the fact that people would be willing to give it away to others for the benefit of the author.

What would make readers give it away?

As a consumer, what makes you recommend a product or suggest a service to your friends or relatives? Or what makes you do otherwise?

When you buy a product or use the service of a certain shop or establishment and are happy with your experience as a customer, you are most likely to tell your friends and relatives about it. People have this instinct to share what made them happy and feel good for others to experience the same thing.

Likewise, if you are dissatisfied with something, you will also tell others about the bad experience to warn them. This attitude of consumers is well-known to marketers and uses it to their advantage. And this is basically how viral marketing and your viral e-book works.

If your e-book is something that is really interesting and contains information a person can benefit from, there is a high probability that the reader will pass it on to others who he thinks will be interested as well. It is similar to chain emails that contain jokes and funny stories that are continuously being passed around over the internet.

Another thing that will make your readers pass the e-book to others, and perhaps the most effective, is through affiliate links. If you make your reader be someone like a business affiliate, that would encourage him more to pass it on because he knows he will also benefit from it.

Let’s say you go into a membership shop and buys something. When you are already at the check-out counter, the saleslady tells you that if you bring in a friend next time who also becomes a member, you will receive $50 gift certificate. Wow! That will surely encourage you to invite someone to become a member, wouldnít it?

The same concept can be applied in your e-book to make it more ìviral.î You can give rights to the readers to include their affiliate IDs in your link. That would mean more sales to you because these people would register under you as an affiliate, at the same time make them earn with the affiliate commissions of your program.

However, there are things to be considered to make sure that you still have some control of those links that will be modified. There might be others who may place a totally different link which is not in any way related to your e-book. That will just ruin the process.

You should put clear instructions as to how these people can distribute your e-book with their affiliate links in it. There should also be an agreement in black and white to prevent some legal issues that may arise.

Also, make sure to control the number of links in your e-book. Something that looks like a compilation of tons of affiliate links will discourage readers from proceeding with your e-book. It is also best to place the links in such a way that is not too obvious to the eyes of the readers. Try to sneak them in a clean way within the statements of your e-book.

Always remember, when you are trying to produce your e-book, your main goal is for it to reach the most number of potential customers in a short time and with a little effort on your part. So make use of your readers to help you achieve this goal. Utilize them wisely and give fair rewards to better entice them into passing your e-book on to others. Anyways, this is one of the principles of viral marketing.

How Can You Generate Sales With Your Viral e-Book?

Viral marketing is an effective way of promoting your products and services. It can extend its reach to thousands, even millions, of people who might be interested in your offer. This also entails huge cost savings as it does not require all your time and money to do what it has to do.

One way of applying this viral marketing technique is by producing a viral e-book. After you have come up with the topic you want your e-book to talk about and have chosen an attractive title, it is now time to think about the content of your e-book.

What are the things that you need to write on your e-book for you to achieve your goal? Remember, your aim is for your products to gain popularity and increase sales in the shortest time possible.

Different Ways to Generate Sales

There are several things that you can do for your viral e-book to generate sales for you.

Having affiliate links on your viral e-book will help you reach your goal of reaching as many people as possible. Yes, you can offer to rebrand or customize the affiliate links for free. However, you also have an option to charge a very minimal fee for customization rights.

If your rewards offering or commission for the affiliates are really desirable, these people would not mind paying a small amount in exchange for the huge incentives they will get if they become an affiliate. That is already one way for you to earn income just by releasing your e-book.

Writing a viral e-book about a topic that you know very well will help you gain respect from the readers. Once they realize that you are like an expert in your own field, they will build trust on you. If this happens, they are more likely to buy your products and services without any hesitations.

Of course, having your own product or service is the best way to generate more sales thru your e-book. The links that you add to your e-book should lead the readers to your own site where they can find more information about your products and services.

Leaving something to the readerís curiosity is a good way to generate more income. Let us say you have an e-book that contains 101 ways of making money over the internet. This is the product you are selling for a fee. You can make your viral e-book discuss a few, like 10, of those tips that they can find in the full version, then neatly interject the link where they can find the full version and purchase it for a minimal fee.

Same goes when you are selling tangible products. You can make your viral e-book talk about the features and benefits of such products to entice the readers to buy. You may also want to include testimonials from other people who have purchased the product. Then include the link to your site where they can purchase the item.

Keeping in touch with your customers is also a plus. It doesnít mean that once a customer already purchased your product that you have to stop from there. After-sales service adds more value to your product and credibility to you. Once these customers realize that you give them importance by constantly keeping in touch with them, they are more likely to buy again once you have new products to offer.

Common Mistakes to Avoid

For you to generate more sales, some precautionary measures need to be taken when writing your viral e-book.

Since you will be allowing rebranding or customization of the affiliate links included in your e-book, make sure that the links to be modified are still valid and still points to your site. There are some e-book compilers that allow you to do this for your protection. So better to scout for these softwares and use them in creating your viral e-book.

When you are promoting your product on your e-book, avoid including time-specific discounts and freebies. Remember, you do not have control as to whom and when your e-book will be passed on to. It may reach a person a year after the discount offer has passed. That will just make that potential customer mad and it will be a loss for you.

When producing a viral e-book with your links in there, make sure that your links would open in a new window instead of using the same browser. With that, you can make sure that the reader still goes on reading your e-book, at the same time, browsing the site where the link was pointed to.

These are just some suggestions on how to make your e-book really do its job for you. There are other ways that you can try. Always be creative and success will follow!

ebook content marketing

What an E-book Can Do for You
An E-book that includes your marketing message and a link to your website is a proven technique in ebook content marketing. This method uses the multiplication effect to explode the distribution of your message by willing participants.

This is the basic principle that was used by Hotmail to get established. When the two founders set up their free email system, all the messages that were sent by subscribers had a text message at the bottom which identified Hotmail as the origin. People who sent emails to their friends advertised the free email site.

Four Good Reasons to Use Viral ebook content marketing

FREE E-books are one of the best weapons in a viral marketing campaign. Here are four good reasons why this is true today and will continue to be true for the foreseeable future:

1. Using viral ebook content marketing method is cheap. It does not take long to set up and it is even quicker if you use re-brandable E-books that have been written by others. Just use your favourite search engine and do a web search. You will find many re-brandable E-books that are available on whatever subject you are interested in and that apply to your e-business. One method of distributing the E-book is to offer it to visitors in exchange for subscribing to your newsletter or email list. If they pass it on to their friends and family it will promote your business for you.
2.  E-books are capable of reaching a large audience. The only limiting factor is the enthusiasm or the participants. Therefore, it is absolutely vital that your E-book contains something that people will want to share like timely information or humour. Remember that people like to know something that the rest of the world needs to know. They will pass along something that makes them look like they are in-the-know.
3. E-books are a way to sell other products other than the one you originally targeted. For example; if you are selling garden products, your customers could also be interesting in E-books about lawns, trees landscaping, etc.
4. E-books are effective in building your reputation. It is an implied recommendation if you give a quality E-book and users willing pass on to others.

How to do ebook content marketing

E-books are fairly easy to create. It’s possible to produce your own E-books by combining articles that you have written or have gotten from public domain sources, such as directories.

A common approach is to use material that has Private Label Rights, including articles and reports that have been written specifically for that purpose, for that niche. Using a portion of a larger work that you have prepared such as the first three chapters of a large E-book could also be used as a viral E-book.

Your E-book is your Viral Salesman

The ebook content marketing is a slightly different animal from just an ebook. Ebook content marketing contains text, images, links to web pages and navigation controls. The ebook content marketing has become a very important part of marketing on the Internet.

With ebook content marketing you can present your story in an effective way and include links to your web sales pages. Your e-book can become your best salesman.

What to consider while making an ebook for marketing

First,

• your ebook needs to be interesting and informative. It always has links back to your website and to your sales pages.

Next,

• be sure that you have a prominent section telling readers that they are free to give your ebook away. Let them know that they can post it on their site as a free download, that they can use it as a bonus, and that they can bundle it with other products. This is the way to create viral marketing for your products or services. Remember those links back to your site contained in the ebook.

Last,

Last but certainly not least before you send your ebook out to the world, double check spelling and grammar and be sure that you have tested every link to verify that it goes where it is supposed to go. Obvious errors will reflect badly on you and will not be of much value to you, it could even be damaging.

Post your ebook to some of the ebook directories. Many let you post it for free, or will let you post a link on their site to your ebook.

How to promote your ebook with Affiliate marketing

Some E-books combine very well with an affiliate program. When the affiliate receives some extra benefit from promoting the viral message, like being able to brand your E-book with his affiliate links, the affiliate makes a sale when a reader buys through a branded link. You benefit from increased traffic on your website because the affiliate is willing to promote the E-books for you.

• Be absolutely certain that your message includes a clear call to action. There shouldn’t be any doubt whatsoever about what you intend recipients to do. Make sure that the instructions are perfectly clear so that recipients know HOW to act. The action that you require should be simple and obvious as well. Don’t make things complicated or it will confuse the reader, such as by adding numerous links.
• Remember the K.I.S.S. principle Keep It Simple Stupid! The incentive should be clear to those you want to take an action. Readers will look at your offering for about seven seconds before they move on. If it takes longer than that for them to figure out what it is you want them to do, they will move on. Don’t make your message vague or difficult to comprehend. If you do, chances are you will lose them. You must respect your readers enough to express your message clearly.
• Once you are sure you have an E-book that will be of value to an affiliate program, approach them with your idea and be able to show that it will be mutually beneficial.

Viral Marketing using E-books is one of many techniques that all together have a cumulative effect in attracting customers and subscribers to your business and in attracting targeted visitors to your website. You will very soon find out that this is an excellent way of increasing sales, subscribers and referrals.

 

why should i use video marketing. 3 Tips to make video marketing online

 

Got a new business product but do not know where to start? Video marketing just might be for you. Maybe you are asking why should I use video marketing? This article discusses video marketing, its benefits and a short guide on how to make a video perfect for any marketing campaign.

There are a lot of ways that you can market your products and your services. Among these methods, the most cost-effective means is perhaps the internet. Through the internet, you can come up with every marketing campaign possible. The internet is so flexible and vast that with the right moves, it can help your business become more popular and prominent.

Let me introduce you to the latest trend and possibly the most effective of all online marketing strategies: video marketing.

— Video Marketing —

Video marketing just might be the hottest trend to date in the marketing field. The time for telling through text marketing copy has passed. Instead, it is now time for showing and demonstrating through videos.

If you are not that familiar with video marketing, Don’t worry. The internet provides a lot of resources on how you can make your videos. You can learn about the tools that you need to make videos and the techniques that can make your videos work for marketing purposes. The following are some tips on how you can make video marketing work for your business marketing campaign.

1. Determine where to post your videos.

First of all, you have to know where you are going to post your marketing video. There are many choices available to you. You can place your video on your website for more interesting site content. You can also post video clips in online communities and blogs. Of course, you should not neglect to post videos in video blogging sites like YouTube.

2. Determine the video content.

The prior step will help a long way in determining the content of your video marketing. As a general rule, your videos must contain information that will build more interest in your business products and services. However, the actual and specific content will have to vary, depending on where you are posting your videos.

For instance, videos on your website can be much more product- or service- oriented. Particularly, your videos can demonstrate how effective your product or service is. Your videos in your site can also be video testimonials from your customers. Moreover, they can be videos about your special promotions and updates.

Videos posted in online blogs should be more about updates, news, and special promotions. They should merely inform your viewers about the latest news and induce your audience to click on the link to your website for more details.

For video blogging sites like YouTube, your videos should be less product-oriented and more entertaining and creative. Your website link can be provided with the video and your products can be featured in them, but your videos must never be a simple sales pitch. You are never going to be referred and reposted that way.

3. Identify your audience.

All along, you should keep your audience in mind. How old are your intended audience? Who are they and where do they come from? The content of your video marketing materials will extremely depend on the demographics of your intended audience.

After you have done all of the abovementioned steps, all you will need to do is to make your videos and post them online. I hope you got the answer for your question ” why should i use video marketing?”

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