Once you’ve got your bare-bones website set up, it’s time to flesh it out with some content. The content on your website serves two main purposes:

1. To attract people to your website
2. To convince people to purchase the products you’re promoting!

How does content attract people to your website?

There are two important ways in which having good articles, discussions, reviews and other content can help attract people to your website:

  1. Sharing and referrals: If you make something really good and interesting, people will share your content with their friends. They might post it on Facebook or share it on Twitter. People will click on it, and visit your site. Success!
  2. The search engines: Your content can also be found by people searching on Google or other search engines. If you have an article on dog aggression on your website, someone who searches for “dog aggression” in Google might nd your website. If your website is full of lots of articles on different topics, you have lots of chances to be found in the search engines.The science of making your content more visible in the search engines is called “Search engine optimization” or SEO. There are lots of things you can do to improve your “rankings” in the search engines, and it’s a really big topic with quite a lot to learn. The problem is… nobody really knows EXACTLY what the search engines are looking at. So a lot of it is guesswork too. Fun!

Regardless of whether you’re trying to get shares/referrals or search engine rankings, the one thing that will help you most of all is creating really good content. Your visitors aren’t going to share your stuff if it’s boring, ordinary, or doesn’t make sense, and the search engines can tell when people are enjoying your content and finding it useful. So make it good!

… And then how do you convince people to buy?

The trick here is to attract the right kinds of people. If you attract the kind of people who would be interested in buying the affiliate product you’re promoting, then all you really have to do is mention the product. The likelihood that someone will be

interested in buying something is what we call “buyer intent”. You want to attract people with HIGH “buyer intent”.

The easiest way to attract people with high “buyer intent” is to create content on your website that they’d be interested in.

For instance, if you’re promoting a book called “Dog Training 101”, then you could create some articles on your website about dog aggression, barking, digging, and other dog behavior problems. These articles will attract people who are having problems with their dog’s behavior, and these people are probably going to be interested in buying a dog training book to help them. (These people are HIGH buyer intent!)

Inside your articles, you could suggest that if the reader wants more help with solving their dog behavior problems, you highly recommend they buy a copy of “Dog Training 101” — and you link to the book with your affiliate link. If somebody buys it, you get a commission.

In addition to attracting people with problems, you can also try attracting people who are already interested in buying the product.

How? By creating product reviews. Often when someone is thinking of buying something, they’ll look for reviews. If your review is the one that seals the deal and convinces them to buy… you can make an easy sale!

There is a free Afiliorama lesson where you can learn about writing product reviews.

How do you create content if you can’t write?

Not all of us have enough writing ability (or time, or knowledge of the topic) to be able to write our own articles. But it might surprise you to know that most professional affiliates won’t write their own stuff either! They hire a writer to do it for them.

There are a few good places to hire writers. Check out the sites below, or see our article ‘‘But I’m not a writer!’ Easy ways to get content for your site” for other suggestions.

Posting your articles

Once you’ve created your website content, the final piece of the puzzle is to get them onto your website. Go to “Add new post” in WordPress, enter the title and content for your post, and you’re ready to go!

It’s a good idea to add some nice pictures to your articles as well. You can search Google for “free stock images” or “free stock photography” and a lot of sites will pop up for you to explore.

You can also go to sites like iStock to can buy images. Comparatively, sites like Creative Market supply fewer images, but they are in general very nice and artistic, as well as large and inexpensive. Sometimes you will be able to nd what you need at Free Images or Morgue le.

A word of warning: Don’t “steal” images from other websites without permission. This is unethical and can get you in trouble. Likewise, don’t use images from Google’s image search. These are also subject to copyright since Google is just displaying images it has found on other websites.

Other types of content

Articles and blog posts are the most common content types for affiliate marketing, but feel free to branch out and experiment with other media types if they appeal to you. You could look into more visual formats such as:

• Infographics

  • Comic Strips/Cartoons
  • Video Blogs (Vlogs)The main goal is to give your audience something of value to them. Do they want to be entertained? Do they want a solution to a problem? Is there something they could really use?

I hope that you get some insights on what content to put on your website. If you like it, share it, please!



How does email marketing work?

The goal of email marketing is to build yourself a “list” of people who you can email. You could do this by telling people to subscribe to your newsletter, or by offering people a free book or download — all they have to do is enter their name and email.

Once someone subscribes to your list, you can email them to talk about other affiliate products they might like. So even if that person never returns to your website, you can still keep talking to them, and keep selling things to them through your email newsletter.

Why should you do it?

An example of a sign-up box for building an email list

  • You make more sales because you build a relationship with your subscribers. They trust your opinion, and they’re more likely to buy the things you recommend.
  • You make more sales because you can sell multiple things to the same person over an extended period of time. You keep talking to them; they keep buying!
  • You can do all this even if the person never comes back to your website. You’ve “caught” them, and you can keep talking to them!
  • You can let people know when you add new content to your website. This can give you a boost in publicity, and help that content to take off.
  • If your traffic sources dry up (e.g., if your search engine rankings drop and you stop getting visitors from the search engines), you can keep making money.
  • You can let your subscribers know when promotions and launches are happening, and make HUGE commissions when everyone rushes to buy!
  • You can team up with other websites for some mutually-beneficial backscratching: You promote them to your subscribers, and they promote you right back.
  • You could (eventually) sell advertising in your newsletter, and make a little extra cash that way.
  • Best of all: It’s easy to set up your emailing so that it is entirely automated. Your emails can go out automatically, and make you money automatically. Easy!What do you need to get started?

    Email marketing doesn’t take much to get started, but here are the basics:

    • An incentive: You need to give people a good reason to sign up to your newsletter. Simply saying “sign up for my newsletter!” isn’t enough! Your incentive could be a free ebook, free “report,” interview, mini-course, video, or something else.

    • A sign-up form: This is the form on your website where people can enter their email address to join your list. You can see an example on the previous page.

    • An autoresponder subscription: An autoresponder is a service that drip-feeds your emails to your subscribers so that you don’t need to send out each email manually. The most popular services for this include Aweber, GetResponse, MailChimp and FlutterMail.

    • The content of your emails: This is the hardest part: You’re essentially creating a bunch of new articles, and it can be time-consuming or costly to get them all written. We created AffiloJetpack to get around this problem: It gives you a full year’s worth of emails written by expert marketers, with affiliate promotions already built in.

    Do you Want to learn more?

    • Check out the free lessons on Affilorama to help you with email marketing

    • Affiloblueprint shows you how to do it in detail.

    • AffiloJetpack does most of it for you, so you can start earning faster!

  • Final words on email marketing

    Newsletters must be excellent to be effective: Remember that you’re trying to build a relationship with your readers, so you need to give them real value so that they trust you. This is especially important in the first ten emails.

    Your subscribers can unsubscribe if you annoy them, so try to be subtle when you’re promoting products. Nobody likes a sales pitch. Blend your promotions into your emails as casually and seamlessly as possible.



How to get traffic to your website fast & free

Getting traffic to your website is essential to make money as an affiliate. No visitors means no sales, which means no money for you! You’ll find that a lot of your energy as an affiliate is devoted to getting more visitors to your website. Here are a few strategies you might try.

1. Search engine optimization (or SEO)

As we mentioned earlier in this book, SEO is the art of getting your website to appear near the top of the search engine results when someone searches for a particular word or phrase. When you “rank” well, you get more visitors from the search engines.

Pros: It’s free. You can get a lot of visitors if you rank well for popular search terms. It’s easy to “target” particular kinds of people or problems, so you can attract the kind of people who will buy what you’re promoting.

Cons: It can be difficult and slow. This is definitely not a get-rich-quick strategy! You could be waiting months to see any movement in where your website ranks in the search engines. It can be competitive and occasionally near impossible for some of the more popular topics.

With SEO you’re also vulnerable to search engine algorithm updates: Sometimes they shake up the way they calculate rankings, and you can drop down to the bottom of the list overnight. (The easiest way to avoid this is to refrain from taking the “easy route” with sketchy tools, services, “loopholes” etc. If it sounds too good to be true — it is!)

Where you can learn: Affilorama has an entire section of free lessons all about search engine optimization SEO.

2. Paid traffic

If you don’t have the patience for SEO, then paying for advertisements to get visitors to your website might be a better way to go.

Pros: It’s instant, so you can start getting traffic sooner. Like SEO it can be very targeted: You can see which ads and keywords perform best, so you can focus on those. It’s scalable… basically, once you find something that works, you can just buy more ads to earn more money. You can often get by with less website content and just focus on the parts that make you money. This means it can be faster to get your site set up.

Cons: It costs money! For a lot of affiliates starting out, this is a big problem. It can also take some trial and error before you find something that works well for you, and you should expect to burn through a bit of cash figuring it out. If you’re not very experienced as an affiliate it can be hard to zero in on what’s going wrong (or right!).

Note: The main type of paid advertising you will come across is pay-per-click advertising (PPC). This is a broad topic, so for more information check out the series of free lessons on PPC at Affilorama.

3. Social Media Marketing

Social media marketing is marketing on platforms like Facebook and Twitter. It can be fast like PPC, and (mostly) free like SEO. Sound great? Let’s see…

Pros: There’s enormous potential to reach a lot of people on social media. We’ve all heard of things “going viral” — social media is how that virus spreads. People are much more likely to be interested in your content if it has been recommended by a friend. It doesn’t cost anything to tweet your content out there or share it on Facebook (although there can be some costs involved in promoting your posts).

Cons: The hardest part is creating content or coming up with commentary that resonates with your audience. People don’t share things they find mediocre, so you need to be smart, interesting, funny, or mind-blowing to get people’s attention. Social media also works best if you can do it regularly so that it can be time-consuming. It’s not a set-and-forget method of promotion.

The leading social media platforms are as follows:

• Facebook: Facebook is the big boy on the social media block. It is the second most-visited website in the world (only Google receives more visitors than Facebook). Start a page for your site as a brand, and then get active! Media rich content such as images and videos do well on Facebook, alongside interesting comments. The intention is to entice targeted traffic from Facebook through to your website. For more information, take a look at the Affilorama lesson, “How to Use Facebook for Affiliates.”

• Twitter: Twitter is the home of bite-sized information sharing. There’s a maximum of 140 characters per tweet. Create an account for your site as a brand, and make use of #hashtags and @mentions to get your site noticed. For more information, take a look at the Affilorama lesson, “How to Use Twitter for Affiliates.”

4. Kindle E-Book Traffic

You can write or outsource short reports and ebooks to attract traffic from the Amazon Kindle marketplace. You will put links to your website within the content wherever relevant, and mention your brand in the header or footer notes.

This strategy is particularly powerful when you partner up with the Amazon KDP Select program, where you give Amazon exclusive rights to distribute your ebook for three months. With this program, Amazon allows you to give away your ebook for free for five days, which can do wonders for your traffic. Everyone loves a free ebook!

More information on both brand-building and Kindle strategies can be found in the free Affilorama lesson, “5 ‘forgotten’ traffic methods you can use today.”

When your site is all set up, and your articles are ready to go, your virtual property is 95 percent completed — the scaffolding has just been removed. Now it is time to optimize your website for sales!. Read this article to know how.

If you like it, please, share it!