Digital marketing is a cornerstone of the marketing strategies in today’s marketplace. Many marketing experts are specialising in digital marketing because they see the great potential that the digital space can offer them. You can imagine that you can reach 3.2 billion users online every day with a click of a button, isn’t that amazing! So in this article, we will discuss more 0n how to do digital marketing ppt included at the end of the article that you can download.
How to do digital marketing ppt included (download link at the end of the article):
Digital marketing has several categories and platforms that you can work on, so let’s mention them first:
Here are the seven important categories of digital marketing are:
- Search engine optimization (SEO)
- Search engine marketing (SEM) & Pay-per-click advertising (PPC)
- Social Media Marketing (SMM)
- Content marketing
- Email marketing
- Affiliate marketing
Let’s go into more details now and dive into the first one which is the search engine optimisation SEO:
How to do digital marketing with SEO?
What does SEO mean at the first place? SEO stands for Search Engine Optimisation which means optimising your website to rank high in search engine pages like Google SERPs (search engine results pages) to reach people when they search for a specific query or a keyword. This is the best way to get an organic traffic to your website. However, it is quite difficult to rank for competitive keywords and you should target long tail keywords instead.
To learn more about how to do digital marketing with SEO, read our article on SEO guidelines to design your website.
How to do digital marketing with SEM?
Search Engine Marketing or SEM is when you advertise your business using paid advertisements to appear on search engine result pages (SERPs). To use this type of marketing, you need to use Google Adwords in order to place your ads and select which keywords you want to target besides placing your bid in order to compete with the other advertisers to display your ads. Another platform is Bing ads which is less popular than Adwords but still good to know that you have another option and the best advantage when Bing ads is saving money because it is cheaper due to less competition. Other SEM platforms are also there but we mentioned the most popular ones. To summarize the answer to this question, how to do digital marketing using SEM?
You can execute your SEM plan by placing a paid ad using Google Adwords or Bing ads platforms to display your ads (products or services) in front of Google or bing users when they make a search using a specific keyword that you are targeting. Based on your business goals, you can choose PPC (pay-per-click) or CPC (cost-per-click) model, or CPM (cost-per-thousand impressions) model. SEM strategy includes displaying ads & retargeting to reach out to the customers that visited your site before.
The pay-per-click ads (PPC) include different formats. Some are text-based ads, others are product listing ads (PLAs, also known as Shopping ads) are more visual with product pictures, price and reviews.
SEM & PPC marketing are powerful tools to get immediate results if they are fully optimised to appear to the right customers.
How to do digital marketing with SMM?
Social Media Marketing (SMM) evolved rapidly after creating the different platforms of social media. You should be smart enough to create a good marketing strategy to achieve maximum success otherwise it will be a waste of time and money. Different social media platforms should be treated differently according to the audience that you want to target, the audience on Snapchat is generally younger than the Facebook audience for instance. Therefore, you need to create your personas and choose which social media platform will lead you to the right place to achieve your goal.
SMM includes two types: paid and organic in my opinion. The paid is a pay-per-click advertisement, pay per 1000 impressions as on Facebook to get more engagement & views for your post or get more followers for your page. The organic marketing is by consistent efforts to engage with your followers through posts, making groups for discussions, place a competition with a prize and these things that can promote your business organically.
Here you can read more about social media marketing.
How to do digital marketing by content?
Content marketing is another effective way to reach your audience and engage with them with topics that they like, search for or catch their interests. You can do content marketing using a blog to publish posts related to your product or service. Guest posting on other blogs or posting on social media is other forms of content marketing. E-books, case studies, forums, news and updates, videos, webinars, banners, infographics, or podcasts are other forms of content marketing that you may want to pursue to reach more audience. If your content is interesting, it will be shared and this another free way to spread your business.
How to do digital marketing with email?
Email marketing is a great method to invest and use your email list. In order to attract the reader’s attention in the busy email inboxes, you should think of a creative, well-written email campaign. Your email campaign also needs to be personalized, supported by eye-catching graphics, and has a responsive design for desktop and mobile devices. And above all, your emails must contain a call-to-action so you can reach your goal through your email campaign, every email must have a point to it.
How to do digital marketing using affiliate programs?
According to Wikipedia, Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
A simpler definition of affiliate marketing is a performance-based marketing program, where you register with an affiliate marketing company where you can pay publishers a commission in order to bring customers to your landing page or website. The performance may be based on conversions – promotions, leads or simply sales.
Affiliate companies will give you the chance to describe your business and contact potential marketers to advertise your service or product. They can offer other benefits like tracking and reporting technology.
Affiliate marketers can place your ads on their sites with high-traffic by displaying banner ads, links or call to actions. They can spread your ads by email marketing to their email lists or post it to their social media followers. Many sites like Amazon, eBay, LinkShare and Flipkart run Affiliate Programs because they know the potential of affiliate marketing.
If you want to read more about affiliate marketing read this article.
I hope you get an idea about how to do digital marketing ppt is attached you can download from here.
learn more about digital marketing platforms here.