Getting traffic to your website is essential to make money as an affiliate. No visitors means no sales, which means no money for you! You’ll find that a lot of your energy as an affiliate is devoted to getting more visitors to your website. Here are a few strategies you might try.
1. Search engine optimization (or SEO)
As we mentioned earlier in this book, SEO is the art of getting your website to appear near the top of the search engine results when someone searches for a particular word or phrase. When you “rank” well, you get more visitors from the search engines.
Pros: It’s free. You can get a lot of visitors if you rank well for popular search terms. It’s easy to “target” particular kinds of people or problems, so you can attract the kind of people who will buy what you’re promoting.
Cons: It can be difficult and slow. This is definitely not a get-rich-quick strategy! You could be waiting months to see any movement in where your website ranks in the search engines. It can be competitive and occasionally near impossible for some of the more popular topics.
With SEO you’re also vulnerable to search engine algorithm updates: Sometimes they shake up the way they calculate rankings, and you can drop down to the bottom of the list overnight. (The easiest way to avoid this is to refrain from taking the “easy route” with sketchy tools, services, “loopholes” etc. If it sounds too good to be true — it is!)
Where you can learn: Affilorama has an entire section of free lessons all about search engine optimization SEO.
2. Paid traffic
If you don’t have the patience for SEO, then paying for advertisements to get visitors to your website might be a better way to go.
Pros: It’s instant, so you can start getting traffic sooner. Like SEO it can be very targeted: You can see which ads and keywords perform best, so you can focus on those. It’s scalable… basically, once you find something that works, you can just buy more ads to earn more money. You can often get by with less website content and just focus on the parts that make you money. This means it can be faster to get your site set up.
Cons: It costs money! For a lot of affiliates starting out, this is a big problem. It can also take some trial and error before you find something that works well for you, and you should expect to burn through a bit of cash figuring it out. If you’re not very experienced as an affiliate it can be hard to zero in on what’s going wrong (or right!).
Note: The main type of paid advertising you will come across is pay-per-click advertising (PPC). This is a broad topic, so for more information check out the series of free lessons on PPC at Affilorama.
3. Social Media Marketing
Social media marketing is marketing on platforms like Facebook and Twitter. It can be fast like PPC, and (mostly) free like SEO. Sound great? Let’s see…
Pros: There’s enormous potential to reach a lot of people on social media. We’ve all heard of things “going viral” — social media is how that virus spreads. People are much more likely to be interested in your content if it has been recommended by a friend. It doesn’t cost anything to tweet your content out there or share it on Facebook (although there can be some costs involved in promoting your posts).
Cons: The hardest part is creating content or coming up with commentary that resonates with your audience. People don’t share things they find mediocre, so you need to be smart, interesting, funny, or mind-blowing to get people’s attention. Social media also works best if you can do it regularly so that it can be time-consuming. It’s not a set-and-forget method of promotion.
The leading social media platforms are as follows:
• Facebook: Facebook is the big boy on the social media block. It is the second most-visited website in the world (only Google receives more visitors than Facebook). Start a page for your site as a brand, and then get active! Media rich content such as images and videos do well on Facebook, alongside interesting comments. The intention is to entice targeted traffic from Facebook through to your website. For more information, take a look at the Affilorama lesson, “How to Use Facebook for Affiliates.”
• Twitter: Twitter is the home of bite-sized information sharing. There’s a maximum of 140 characters per tweet. Create an account for your site as a brand, and make use of #hashtags and @mentions to get your site noticed. For more information, take a look at the Affilorama lesson, “How to Use Twitter for Affiliates.”
4. Kindle E-Book Traffic
You can write or outsource short reports and ebooks to attract traffic from the Amazon Kindle marketplace. You will put links to your website within the content wherever relevant, and mention your brand in the header or footer notes.
This strategy is particularly powerful when you partner up with the Amazon KDP Select program, where you give Amazon exclusive rights to distribute your ebook for three months. With this program, Amazon allows you to give away your ebook for free for five days, which can do wonders for your traffic. Everyone loves a free ebook!
More information on both brand-building and Kindle strategies can be found in the free Affilorama lesson, “5 ‘forgotten’ traffic methods you can use today.”
When your site is all set up, and your articles are ready to go, your virtual property is 95 percent completed — the scaffolding has just been removed. Now it is time to optimize your website for sales!. Read this article to know how.
If you like it, please, share it!