Web design becomes so popular as a career path lately due to the high demand in last years. There are so talented web designers out there. Many of the web designers invest a lot of time to develop their skills and combine their creativity with learned skills to make stunning designs to catch the eye of your visitors. However, there is a central thing that most web designers are missing. They lack the skill to implement of search engine optimization techniques SEO. Even though the web designer has some basic knowledge of SEO, the majority do not worry about fulfilling SEO strategies into their designs. Here, we mention SEO friendly website design guidelines.
Some think that this is a minor detail, but it can cause some major problems. Therefore, no matter how beautifully you design your website, if it is not indexed by the major search engines, your site will get so minimal traffic. Therefore, if you notice your site is facing a problem, you are going to hire an SEO expert to fix your website then you will end up paying double for something that should have been done the first time. It does not matter if you are a web designer or you need to hire a web designer, here are three features of SEO friendly website design guidelines:
SEO friendly website design guidelines
Design a user-friendly website:
Design mobile responsive website:
As you may know that mobile searches exceeded desktop or laptop searches. Therefore, keep in mind if your site is not responsive on mobiles, you will lose a major traffic source. Many themes nowadays facilitate this part, so you can consider purchasing a nice theme to design a mobile responsive website which is one of the most important aspects of SEO friendly website design guidelines.
Lately one of the essential components of SEO friendly website design guidelines is to have a fast loading website. This will improve your ranking on search engines & will improve the user experience. You should check Google page speed tool here and start analyzing your site speed, especially the important pages on your site.
Soon Google will make SSL (Secure Socket Layer/https) mandatory to rank on Google SERPs, so it is better to start implementing it by installing SSL certificate on your website to protect your visitors privacy especially if you have login or sign up pages and it is a must if you have an e-commerce site especially if you are planning to collect credit card information on your site. Google chrome already display a warning to the user if that site is not secure, which can make the visitor feel suspicious and leave your site. Therefore, SSL certificate is a very important aspect of SEO friendly website design guidelines.
On page SEO:
Last but not least the On-page SEO is considered one of the important bases of SEO friendly website design guidelines. It is necessary that you properly implement website meta tags on your site which include the following:
- Page title.
- Meta description.
- H1, H2, H3 …etc tags.
- Image optimisation.
Page title and page meta description are the ones that appear on Google search pages and they should be unique to each page on your site. All of the above should include your target keywords so you can rank in Google search.
Image optimisation includes compressing the size of the image to load fast when opening the page and the other important thing is to put your keyword in the title, description & alt text of the image. Furthermore, media-rich content gets high ranking on Google SERPs. Try to see the pages that are high in ranking for your specific keyword & count how many media on the page then try to make a richer content to be able to compete.
Another important aspect of SEO friendly website design guidelines is including:
- internal links
- outbound links
Internal links are the URL links to your own website, for example, if you write an article try to link it to another article from your site with a relative topic.
Outbound links, on the other hand, are the URL links that point out to external web pages related to your topic. It is advised to make them open in a new page in case the visitor wants to go back to your site.
These are key components of on-page search engine optimization. Therefore, Take your time to employ these practices to make a significant difference your website ranks in the search engines and to fulfil the above-mentioned SEO friendly website design guidelines.
Avoid Being Sneaky:
The last tip is to avoid being sneaky. Try to make a simple design without any complications or too many features. Be creative but simple. Too many features on your page can increase the loading time of the page which lead to increase in bounce rate over time and this can harm your ranking. Besides that, avoid any black hat SEO techniques because this will harm your ranking dramatically on Google search. Blackhat SEO includes things like hidden text into your designs which is a guaranteed way to get penalized (or de-indexed) by search engines. It is ok to push the limits with your designs, but just be sure that you don’t do anything that search engines tell you not to do and to comply with the SEO friendly website design guidelines.
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