how to do digital marketing ppt

how to do digital marketing
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how to do digital marketing ppt

Digital marketing is a cornerstone of the marketing strategies in today’s marketplace. Many marketing experts are specialising in digital marketing because they see the great potential that the digital space can offer them. You can imagine that you can reach 3.2 billion users online every day with a click of a button, isn’t that amazing! So in this article, we will discuss more 0n how to do digital marketing ppt included at the end of the article that you can download.

How to do digital marketing ppt included (download link at the end of the article):

Digital marketing has several categories and platforms that you can work on, so let’s mention them first:

Here are the seven important categories of digital marketing are:

  1. Search engine optimization (SEO)
  2. Search engine marketing (SEM) & Pay-per-click advertising (PPC)
  3. Social Media Marketing (SMM)
  4. Content marketing
  5. Email marketing
  6. Affiliate marketing

Let’s go into more details now and dive into the first one which is the search engine optimisation SEO:

How to do digital marketing with SEO?

What does SEO mean at the first place? SEO stands for Search Engine Optimisation which means optimising your website to rank high in search engine pages like Google SERPs (search engine results pages) to reach people when they search for a specific query or a keyword. This is the best way to get an organic traffic to your website. However, it is quite difficult to rank for competitive keywords and you should target long tail keywords instead.

To learn more about how to do digital marketing with SEO, read our article on SEO guidelines to design your website.

How to do digital marketing with SEM?

Search Engine Marketing or SEM is when you advertise your business using paid advertisements to appear on search engine result pages (SERPs). To use this type of marketing, you need to use Google Adwords in order to place your ads and select which keywords you want to target besides placing your bid in order to compete with the other advertisers to display your ads. Another platform is Bing ads which is less popular than Adwords but still good to know that you have another option and the best advantage when Bing ads is saving money because it is cheaper due to less competition. Other SEM platforms are also there but we mentioned the most popular ones. To summarize the answer to this question, how to do digital marketing using SEM?

You can execute your SEM plan by placing a paid ad using Google Adwords or Bing ads platforms to display your ads (products or services) in front of Google or bing users when they make a search using a specific keyword that you are targeting. Based on your business goals, you can choose PPC (pay-per-click) or CPC (cost-per-click) model, or CPM (cost-per-thousand impressions) model. SEM strategy includes displaying ads & retargeting to reach out to the customers that visited your site before.

The pay-per-click ads (PPC) include different formats. Some are text-based ads, others are product listing ads (PLAs, also known as Shopping ads) are more visual with product pictures, price and reviews.

SEM & PPC marketing are powerful tools to get immediate results if they are fully optimised to appear to the right customers.

How to do digital marketing with SMM?

Social Media Marketing (SMM) evolved rapidly after creating the different platforms of social media. You should be smart enough to create a good marketing strategy to achieve maximum success otherwise it will be a waste of time and money. Different social media platforms should be treated differently according to the audience that you want to target, the audience on Snapchat is generally younger than the Facebook audience for instance. Therefore, you need to create your personas and choose which social media platform will lead you to the right place to achieve your goal.

SMM includes two types: paid and organic in my opinion. The paid is a pay-per-click advertisement, pay per 1000 impressions as on Facebook to get more engagement & views for your post or get more followers for your page. The organic marketing is by consistent efforts to engage with your followers through posts, making groups for discussions, place a competition with a prize and these things that can promote your business organically.

Here you can read more about social media marketing.

How to do digital marketing by content?

Content marketing is another effective way to reach your audience and engage with them with topics that they like, search for or catch their interests. You can do content marketing using a blog to publish posts related to your product or service. Guest posting on other blogs or posting on social media is other forms of content marketing. E-books, case studies, forums, news and updates, videos, webinars, banners, infographics, or podcasts are other forms of content marketing that you may want to pursue to reach more audience. If your content is interesting, it will be shared and this another free way to spread your business.

How to do digital marketing with email?

Email marketing is a great method to invest and use your email list. In order to attract the reader’s attention in the busy email inboxes, you should think of a creative, well-written email campaign. Your email campaign also needs to be personalized, supported by eye-catching graphics, and has a responsive design for desktop and mobile devices. And above all, your emails must contain a call-to-action so you can reach your goal through your email campaign, every email must have a point to it.

How to do digital marketing using affiliate programs?

According to Wikipedia, Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.

A simpler definition of affiliate marketing is a performance-based marketing program, where you register with an affiliate marketing company where you can pay publishers a commission in order to bring customers to your landing page or website. The performance may be based on conversions – promotions, leads or simply sales.

Affiliate companies will give you the chance to describe your business and contact potential marketers to advertise your service or product. They can offer other benefits like tracking and reporting technology.

Affiliate marketers can place your ads on their sites with high-traffic by displaying banner ads, links or call to actions. They can spread your ads by email marketing to their email lists or post it to their social media followers. Many sites like Amazon, eBay, LinkShare and Flipkart run Affiliate Programs because they know the potential of affiliate marketing.

If you want to read more about affiliate marketing read this article.

I hope you get an idea about how to do digital marketing ppt is attached you can download from here.

learn more about digital marketing platforms here.

For more options.

types of digital marketing platforms
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Types of digital marketing platforms

Types of digital marketing platforms

When talking about types of digital marketing platforms, we need to be quite specific to be clear and deliver a nice summary for you. Many digital marketing platforms have raised recently promising with best results, tracking and analytics. Even though this article will not list all the companies that offer digital marketing services, we will give you a brief summary about the most used types of digital marketing platforms nowadays, so let’s get started!

At first: We will ask you the following questions:

1- What is/are your goal/ goals? Why do you want to do digital marketing?

OK, we will help you to answer this question:

People mostly want to do digital marketing because they want TRAFFIC which is needed to achieve one or more of these reasons:

  1. To sell a product/ products.
  2. To get subscriptions & leads.
  3. To get readers to your blog.
  4. To a landing page or a funnel.
  5. To your social media channels.
  6. To create brand awareness.

         At the end you want people to take an action that will contribute to the success of your business or goal.

So the next question will be:

2- What types of digital marketing platforms are a great fit to achieve my goals?

Alright, now this is the important thing. After knowing your digital marketing goal that you want to accomplish, it is easy now to decide. However, let’s start first with listing the types of digital marketing platforms available for you to choose from.

There are 2 main types of traffic:

  • Paid
  • Free or Organic.

Accordingly, I will divide types digital marketing platforms and let’s start with the paid ones:

1- Pay Per Click PPC platforms:

  • Google Adwords:

is the most popular digital marketing platform that enables you to harness the power of the internet. Google AdWords is a pay per click or PPC digital advertising platform. You will need a certain amount of training to be able to use it. There are multiple online courses that explain it in a simplified way.

Google Adwords allows you to advertise not only on the Google search pages, it also has a huge network of websites that allow them to place your ad in front of your customers almost anywhere when they are surfing the internet. You can also advertise on YouTube through Google Adwords which is now a Google company so you can indeed reach a huge amount of prospects from using only a single type of digital marketing platform.

  • Bing Ads:

It is also a PPC platform similar to Google AdWords but it is not as popular. However, You can still explore it as an option to reach more customers and prospects.

2- Social media platforms:

  • Facebook:

is the most popular social media platform with over than a BILLION active users. Facebook has started as a social network but evolved to be a very popular digital advertising platform for branding and marketing. The beautiful things about Facebook ads apart from the geographic targeting is its ability to target a small number of people that have a certain job, interest, went to a certain university, have an upcoming birthday, got engaged lately …etc. that’s why marketers love Facebook ads apart from many other nice features. Through Facebook, you can choose to post your ads on Instagram as well which as another advantage.

  • Twitter:

according to statista.com Twitter has approximately 336 million monthly active users which make it is a good digital marketing platform to reach a certain type of prospects that you want to reach. It has a pretty simple ad management platform that enables you to start rolling your ad in front of millions of users.

  • LinkedIn:

has 467 million members that can be reached. LinkedIn ads start to become popular especially among professionals and for job ads and recruitments.

  • Pinterest:

recently Pinterest for business became popular and for certain business categories, it can be useful. Using Pinterest ads you can promote your pins to be seen by more people. Promoting your pins will help people find new products and ideas which is very good for brand awareness as well as driving sales.

For more social media tips.

3- Affiliate marketing platforms:

If you have not heard before about affiliate marketing, it is simply to make partnership with affiliate marketing companies so the team of members they have can promote your product or business to their network such as sharing your banners in their blogs to be seen by their visitors, sending your email to their email list or sharing your services with their social media network …etc. In return they will get a commission when their referral take an action on your site such as buying a product or getting a lead or subscription. Many affiliate marketers are so creative about their methods to achieve maximum profits.

Affiliate marketing platforms:

There are many affiliate marketing companies out there but here we will only mention the most famous ones:

  • Clickbank
  • CJ (Commission Junction)
  • JVZoo

You can go to each site and check them and maybe you can give one of them a try to promote your product or service.

Read more about affiliate marketing.

FREE or Organic types of digital marketing:

At first, these are not really some types of digital marketing platforms but considered to be an important part of digital marketing types and I would like to mention them briefly here so you can get the big picture.

To be honest it is kind of free(ish) because if you want to save time and money, you need to hire experts. These types of digital marketing require you to invest time and energy to really get some results. However, if you don’t have the time and energy to invest, you should hire someone expert to do the work for you!

Here you go …

  • Search Engine Optimisation (SEO):

SEO has become essential for businesses that want consistent organic traffic to their websites. SEO needs time and expertise and if you want to do it, maybe you want to consider starting your learning curve from today. In case you need help, there are plenty of youtube videos, online articles and courses that can explain tips and tricks of SEO. Alternatively, you can ask experts help.

  • Content Marketing:

Content marketing is very common marketing technique that is used extensively nowadays by many businesses. You can think of anything as content marketing such as blogging, videos, infographics, case studies, e-newsletters …etc. However, it is very time consuming and needs great efforts to create good contents to share with the audience.

This is a brief summary of types of digital marketing platforms available to you to choose from. You may want to try some of them to reach your marketing goals.

I hope this article opened some insights for you and if you like it, please share it or write your comment below, we would like to hear from you.

More SEO tips to apply to your website are here.

You can see which marketing courses are available online for free & with certificates.

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online marketing courses with certificates
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online marketing courses with certificates

Many people who love to learn marketing they prefer online marketing courses with certificates because of their busy morning days so they can have the chance to study at night or at any spare time. The best thing as well that you can obtain a certificate after passing a graded assessment or a project to finish the online marketing course and to obtain a proof of your knowledge when applying for jobs. Furthermore, these certificates are becoming popular and approved by many institutions worldwide especially if you take it from a reputable online website that collaborates with top universities in the world. You can also post your certificate on your Linkedin profile so any job recruiter can see it.

These days to enrol in online marketing courses with certificates is very easy as well as very cheap. Most reputable websites offer monthly subscription or a fee to pay it at the end of the course in order to get the certificate.

Here I will explain in details what online marketing courses with certificates are available to you so let’s have a look:

Online marketing courses with certificates:

Coursera:

online marketing courses with certificates

Probably you have heard about it before, coursera is an amazing source to take online marketing courses with certificates because they offer free online marketing courses and a small fee you pay to get the certification after you pass a graded assessment. Here we will mention some of the popular online marketing courses on coursera:

  1. Marketing Strategy for Entrepreneurs:

This online marketing course is free to access all its material but if you want a certificate you need to pay a small fee.

Level: Intermediate

Time: 3 hrs/week

Taught by: Henrik Blomgren, Dr. Ass. Prof.

INDEK, Department of Industrial Economics and Management Division of Industrial Marketing and Entrepreneurship Royal Institute of Technology

2.  Viral marketing and how to craft contagious content:

This online marketing course is very interesting and will help you enrich your knowledge about online marketing. This course doesn’t have a 7-day full access free trial on Coursera, but you can audit video lectures and some course content for free. If you want to finish the course and get a course certificate by passing graded assignments, you can upgrade your experience by purchasing the course. You can also apply for financial aid if you cannot afford the course fee.

Taught by:  Jonah Berger, Associate Professor of Marketing

The Wharton School

 

Online marketing courses with certificates, specialisation courses on coursera:

1. Search Engine Optimization (SEO) Specialization

  • In order to enrol in this online marketing course for free on Coursera, you can start a 7-day free trial. To get the certificate you have to pass the assignments and quizzes then pay a fee.
  • What you will get from this online marketing course:
  • 100% online
  • Beginner level

Advantages of specialisation courses:

  • Shareable Specialization and Course Certificates
  • Self-Paced Learning Option
  • Course Videos & Readings
  • Practice Quizzes
  • Graded Assignments with Peer Feedback
  • Graded Quizzes with Feedback
  • Graded Programming Assignments

 

  • Taught by three instructors:
  • Rebekah MaySEO Manager & Lead SEO Instructor
  • Eric EngeCo-Author of “The Art of SEO”
  • Dave LloydSenior Manager, Global Search Marketing

 

2. Marketing in a Digital World

This course is part of the fully-online accredited Master of Business Administration (iMBA) degree program that Coursera offers online enrollment in the course. This course allows you to get more professional academic certification from the University of Illinois. You can try for free for 7-days and get full access for the course material. In order to get the certificate, you should make a payment.

The course covers the following topics:

  • Marketing in a Digital World
  • Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
  • Digital Analytics for Marketing Professionals: Marketing Analytics in Practice
  • Digital Marketing Channels: The Landscape
  • Digital Marketing Channels: Planning
  • Marketing in an Analog World
  • Digital Marketing Capstone
  • Creators:

  • Vishal Sachdev: Clinical Assistant Professor , Director, Illinois MakerLab

  • Mike Yao, Associate Professor of Digital Media

  • Rhiannon Clifton, Program Director

  • Kevin Hartman, Visiting Professor & Head of Analytics at Google

  • Aric Rindfleisch, John M. Jones Professor of Marketing

  • There is a degree which is Digital Marketing MasterTrack™ Certificate from the university of Illinois. This course is for beginners who want to prepare for a digital marketing career in the future. To know more You can contact them by clicking this link digital marketing course online free 7-day trial on coursera, University of Illinois.
  • There is a chance as well to apply for a financial aid to enrol in this specialisation course and take the opportunity to enrol in online marketing courses with certification on Coursera.

3. Social Media Marketing specialization

  • In today’s online marketing strategies, businesses need effective, profitable social media marketing plans. In this Specialization, you’ll learn to know your markets and select the best social media strategies to profitably grow your or other people’s business. You’ll use social media tools and platforms to design, manage, and optimize social media campaigns to grow your brand in the digital marketplace. You will be able to develop targeted content to engage with various social media followers. This course has a final capstone project, you will create and evaluate a comprehensive social marketing strategy. Each course also contains a toolkit with bonus materials – one for everyone who signs up, and a special toolkit with additional content for only those who sign up and pay to earn a Course Certificate.

 

  • Free to enrol without a certification. In order to get the certificate, you need to pay a small fee.
  • What will I be able to do upon completing the Social Media Marketing Specialization?
  • You will be able to manage marketing strategies using a variety of social media platforms, including blogs, social networks, private virtual communities, passion sites, and video sites, to achieve your business goals. You will be able to identify influencers and experts within a social community, develop targeted strategies and content to engage those communities, and track your success through social monitoring and real-time analytics.
  • No background knowledge is required.
  • Created by the Northwestern university by Randy Hlavac
  • Lecturer, Medill IMC; CEO, Marketing Synergy Inc
  • Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social.

 

4. The Strategy of Content Marketing

Another online marketing course with a certificate on coursera.

  • Intermediate level
  • 16 hours to finish
  • Instructor:
  • Sonia Simone, Chief Content Officer

What you will learn from this course:

  • The Content Marketing Ecosystem
  • The Strategic Context (The 7A Framework)
  • Mapping the Journey: Crafting a Content Marketing Strategy
  • The Strategic Types of Content
  • Managing Your Content

 

To enrol in this digital marketing course for free without a certificate click here.

These are the most famous digital marketing courses free online on coursera that you can enroll today.

5. Marketing analytics:

This is an online marketing course with a certificate on Coursera by the University of Virginia.

In Today’s marketplace, businesses are investing in marketing analytics to get important data about consumer behaviour and to implement improvements to their future marketing efforts. For these business to make better marketing decisions, they have to interpret the marketing data in a meaningful way which is a challenge. Online marketers, in particular, are increasingly expected to use analytics to justify their future marketing decisions.

Marketing analytics enables online marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer behaviour and preferences, which can be further utilized for future marketing and business decisions.

This course gives you the tools to perform marketing analysis and design experiments as a way to evaluate and optimize marketing campaigns. You will understand how to use marketing analytics to predict outcomes and systematically determine resources.

For more information on marketing analytics, you may visit; http://dmanalytics.org. You can also follow my posts on Twitter, @rajkumarvenk, and on LinkedIn; www.linkedin.com/in/rajkumar-venkatesan-14970a3.

Who is this class for: This course is ideal for learners who want to grow their knowledge, develop their career portfolio, and improve the effectiveness of their marketing campaigns.

Taught by:  Rajkumar Venkatesan, Ronald Trzcinski Professor of Business Administration

Darden School of Business

Beginner level.

Time: 5 weeks of study, 2-6 hours/week

Here I have mentioned to you some online marketing courses with certificates that you can enroll starting from today during your spare time. Take this big advantage and get a recognised certificate to support your profile on LinkedIn and enhance your CV.

Read more about digital marketing courses free online.

 

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digital marketing courses online free
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digital marketing courses online free

Digital marketing as a career is growing exponentially on last days due to increasing the demands to hire digital marketers by small & big businesses. To find digital marketing courses online free enrollment is not a difficult task nowadays and this is the best part of internet educational evolution that is happening lately. In this article, we will discuss with you what are the options to get digital marketing courses online free admission and to start your journey as a digital marketer either as a carrier or to promote your own business.

 

Digital marketing courses online free enrollment:

  • Google digital marketing course online free registration:

    digital marketing online courses free

As you may know, Google opened lately series of very useful courses and one of them is the free digital marketing online course.

  • Advantages of Google digital marketing free online course:
  1. FREE: the best thing is there is no fee to pay, so you are learning and saving your money.
  2. Learn at your available time. Most people nowadays prefer online training because they can learn at night after they return from their day job.
  3. Get certifications from Google: A certification is a great way to add a qualification to your resume. It shows you’ve got genuine digital skills, and that you are motivated to learn in a continuous base and these are two required qualities in today’s business world.
  4. The Google digital garage library offers 26 free online digital training courses that you can choose from.
  5. Learn from experienced mentors.
  6. Get practical tips to apply your new skills to grow your business.
  7. You can get certified by completing all the courses in the Google digital garage library.

 

  • Who is this course for?

  • It is for students and job seekers. If you just start learning digital marketing skills or you want to sharpen your digital marketing abilities, this course for you.

 

  • How can I register for Google digital marketing free online courses?

  1. Just go to this URL https://learndigital.withgoogle.com/digitalgarage and click get started button to register with your email.
  2. Choose which course you want to start learning then you can start watching the video lessons. You can choose courses from the library here.
  3. Check your knowledge with short quizzes.
  4. Unlock the certification by answering some questions.
  5. Download your certificate.

digital marketing online courses free

Yes! It is that simple! So Just do it & don’t miss such opportunity.

Another thing I have to mention is that Google also offers face to face training that you need to book for if you are interested in one of google’s garages that are available in different cities.

digital marketing courses online free

Another Great source for digital marketing courses online free is Coursera:

Coursera:

Coursera is an online learning platform that offers a wide range of professional courses from top instructors and universities besides, master degrees and certificates. You can explore courses and non-graded materials on coursera for free. However, there are fees for the complete course experience, graded assignments and certificates. They offer financial assistance for people who qualified, you can explore more on their websites.

Advantages of digital marketing online training courses on Coursera:

  • Shareable Specialization and Course Certificates
  • Self-Paced Learning Option
  • Course Videos & Readings
  • Practice Quizzes
  • Graded Assignments with Peer Feedback
  • Graded Quizzes with Feedback
  • Graded Programming Assignments

Digital marketing courses online free on Coursera:

Free to access all course material but if you want a certificate you need to pay a fee.

Level: Intermediate

Time: 3 hrs/week

Taught by: Henrik Blomgren, Dr. Ass. Prof.

INDEK, Department of Industrial Economics and Management Division of Industrial Marketing and Entrepreneurship Royal Institute of Technology

Taught by:  Jonah Berger, Associate Professor of Marketing

The Wharton School

This course doesn’t have a 7-day full access free trial, but you can audit video lectures and some course content for free. If you want to complete the course and earn a Course Certificate by submitting assignments for a grade, you can upgrade your experience by purchasing the course. You can also apply for financial aid if you cannot afford the course fee.

 

Start Today with a 7-Day Free Trial to start learning digital marketing courses online free!

Digital marketing courses online free on Coursera| Specialisation courses:

Marketing in a Digital World

This course is part of the fully-online accredited Master of Business Administration (iMBA) degree program.

Try for Free TODAY:

  • Enrol to start your 7-day full access free trial.

The course covers the following topics:

  • Marketing in a Digital World
  • Digital Analytics for Marketing Professionals:
  • Marketing Analytics in Theory
  • Marketing Analytics in Practice
  • Digital Marketing Channels: The Landscape
  • Digital Marketing Channels: Planning
  • Marketing in an Analog World
  • Digital Marketing Capstone

 

  • Creators:

  • Vishal Sachdev: Clinical Assistant Professor, Director, Illinois MakerLab

  • Mike Yao, Associate Professor of Digital Media

  • Rhiannon Clifton, Program Director

  • Kevin Hartman, Visiting Professor & Head of Analytics at Google

  • Aric Rindfleisch, John M. Jones Professor of Marketing

 

This is a degree in Digital Marketing MasterTrack™ Certificate from the University of Illinois. This course is for beginners who want to prepare for a digital marketing career in the future. To know more You can contact them by clicking this link digital marketing course online free 7-day trial on coursera, university of illinois.

  • There is a chance as well to apply for a financial aid to enrol in this specialisation course and take the opportunity to learn digital marketing courses free online on coursera.

    Social Media Marketing specialization.

  • Free to enrol without a certification.
  • What will I be able to do upon completing the Social Media Marketing Specialization?
  • You will be able to leverage a variety of social media platforms, including blogs, social networks, private virtual communities, passion sites, and video sites, to achieve business and organizational goals. You will be able to identify influencers and experts within a social community, develop targeted strategies and content to engage those communities, and track your success through social monitoring and real-time analytics.
  • No background knowledge is required.
  • Created by the Northwestern University by Randy Hlavac
  • Lecturer, Medill IMC; CEO, Marketing Synergy Inc
  • Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social.

The Strategy of Content Marketing

Another free digital marketing course online on coursera is the strategy of content marketing which is an important aspect of digital marketing for business.

  • Intermediate level
  • 16 hours to finish
  • Instructor:
  • Sonia Simone, Chief Content Officer

What you will learn from this course:

  • The Content Marketing Ecosystem
  • The Strategic Context (The 7A Framework)
  • Mapping the Journey: Crafting a Content Marketing Strategy
  • The Strategic Types of Content
  • Managing Your Content

 

To enrol in this digital marketing course for free without a certificate click here.

These are the most famous digital marketing courses free online on coursera that you can enrol today.

Read more here about online marketing courses with certificates.

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The psychology of color in marketing and branding pdf

The psychology of color in marketing and branding pdf will help you to understand better the customer behaviour during buying decisions and how color can be used in marketing. You know that color affects our daily decisions, from buying small products to selecting our houses’ decorations or buying a new car. Therefore, colours in marketing nowadays is an essential step to influence the customer to buy and convert more sales.

The psychology of color in marketing and branding pdf

Credit: the logo company

Here, I put some insights into the psychology of color in marketing and branding pdf can be downloaded here.

– A Color is a powerful and an important communication tool; unless it’s misused or overused.

– It is tied to religious, cultural, political and social influences.

-An understanding of colour meanings in business gives us an invaluable tool to get the best response to our marketing and promotional efforts and ultimately to create a successful business.

COLOR & MARKETING

Consider your audience color prefrence during marketing and branding

When marketing new products, it is crucial to consider that consumers place visual appearance and color of the product above other factors when shopping. Therefore, all big companies put in mind what color they will use for the product, packaging and the marketing campaign. Considering as well the gender of the buyer as women color preferences are different than men. Women usually like the light and soft tints of colors while men like bright colors, so all these factors can affect the psychology of color in marketing and branding.

85% of shoppers place color as a primary reason for why they buy a particular product.

According to Wikipedia, color is the visual perceptual property corresponding in humans to the categories called red, blue, yellow, etc. Color derives from the spectrum of light (distribution of light power versus wavelength) interacting in the eye with the spectral sensitivities of the light receptors.

Let’s start with analyzing the psychology of colour in marketing and branding.

WHITE in marketing

Associated with feelings of purity, cleanliness, and safety. Can be used to project an absence of color or neutrality. White space helps spark creativity since it can be perceived as an unaltered, clean state.

BLUE in marketing

The preferred color of most men and women . It’s associated with trust, dependability, strength, water, tranquillity, and reliability. Blue provides a sense of security, curbs appetite, and stimulates productivity. The most common color used by conservative brands looking to promote trust in their products.

 

GREEN in marketing

Associated with health, peace, tranquillity, growth, power, and nature. Used in stores to relax customers and for promoting environmental issues. Green stimulates harmony in your brain and encourages a balance leading to decisiveness.

PURPLE in marketing

Commonly associated with royalty, wisdom, and respect. Stimulates problem-solving as well as imagination and creativity. Frequently used to promote beauty and anti-ageing products.

The psychology of color in marketing and branding pdf

ORANGE & YELLOW

Cheerful colours that promote optimism, clarity and warmth. Yellow can make babies cry, while orange can trigger a sense of caution. Used to create a sense of anxiety that can draw in impulsive buyers and window shoppers.

RED

Creates a sense of excitement, youthfulness, boldness and urgency, which is good for clearance sales. Encourages appetite, thus is frequently used by fast-food chains. Physically stimulates the body, raising blood pressure and heart rate, associated with movement, excitement, and passion.

GREY

Symbolizes feelings of practicality, old age, calmness and solidarity. But too much grey can lead to feelings of nothingness and depression.

BLACK

Associated with authority, power, stability, balance and strength. Often a symbol of intelligence, but can become overwhelming if used too frequently. Always remeber the contrast between the colors that you are choosing for your brand or product. Font size and style can affect conversions as well. Consider making A/B testing if you are unsure which colors, font sizes or even shapes for your brand logo, conversion button or your product.

Color favorites by gender:

Most women favour these colors in order: Blue, purple, green , red then black. While men favour these colors in order: Blue, green, black then red. Therefore consider these color preferences during product manufacturing, packaging and most importantly branding and marketing. You should ask yourself, what is the target audience that your product will be promoted to. Consider the gender, age and demographics. Color can make a huge difference in driving sales and improve conversion rates.

FINAL ADVICE ON PSYCHOLOGY OF MARKETING AND BRANDING

Use contrasts to reduce eyestrain and allow readers to focus their attention on specific items. Vibrancy can dictate the emotional response users have to your design.

For example, choosing brighter colours can lead users to feel more energetic and excited, which can evoke better responses and reactions for buying the product. But if your website is information-intensive, you may find that a darker colour theme will make it easier for readers to process all your data.

Remeber that color affects the psychology so consider it during branding and marketing

Studies have shown that our brains prefer recognizable brands, which makes color especially essential when creating a brand identity. It has even been suggested in Color Research & Application that it is of paramount importance for new brands to specifically target logo colors that ensure differentiation from entrenched competitors (if the competition all uses blue, you’ll stand out by using purple).

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The psychology of color in marketing and branding pdf

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