3 Benefits Of Web Analytics

3 Benefits Of Web Analytics

Web analytics is the process of measuring site statistics and analyzing traffic behavior. Here are there of the main benefits of web analytics.

It is typical for any business to do some data analysis. Data analysis is used to determine sales, profit, loss rate, and market interest. However, in terms of establishing a strong e-presence for your website, there is one tool that you could used in order to collect necessary data that you would need to promote your site.

Web analytics has been gaining steady popularity among websites, blogs and portals. It is used to analyze market trends and to identify website users or visitors. It is also used to determine the behavior of website users. It is a great tool to determine your latest website trends and your visitorsí or usersí preferences in terms of site features. Here are the benefits of web analytics.

Number 1: It helps monitor your visitors and users

With web analytics, you would know how long your visitor stayed in your website, who they are and where they came from. You will be able to know their clickstreams, the keywords they used, and how they came to be in your website (referrer pages, search engines, etc). You would be able to determine how many times a user or a visitor returned to your website and which pages were given preference.

In fact, a web analytics tool would tell you your website usage down to the last specifics. It would tell you about your visitorís nationality and language. It can even pinpoint the city of origin. Of course, it will tell you the IP addresses and the host used for access. Further analysis would reveal if your visitors were there to actually check out your site or if they were mere strays. Most certainly, you will know how many visitors you get daily.

Number 2: It can help you optimize your website

Once you have carefully studied the actions of your visitors or web users, you would be able to act accordingly in order to optimize your website. You would also have an idea about the things that need changing and the aspects of your website that may appeal more to your market. You would know which pages are most viewed and which are basically ignored. You would be able to adjust certain aspects of your website that need improvement or adjustments. You could then fix any technical problems; or you could also improve, streamline or reshape site navigation to better assist your site users or visitors.

Number 3: It can help you formulate a sales and e-marketing plan

Web analytics will be able to assist you in preparing for an e-marketing plan and course of action. This will be more effective because your plan would be based on actual facts and not mere probabilities. You would be able to really know what your market wants. By tracking the items which were highly viewed, you would learn which products received the highest response. You would also be able to enhance other programs that you have already employed like pay-per-click or PPC advertising. You would be able to get more clients, as well as monitor and keep your clients interested.

Digital marketing plan

In this day and age, internet marketing is emerging as one of the most viable and cost-effective marketing methodologies especially for small businesses. Here are three easy steps that you can follow for an effective e-marketing plan.

The process of using digital technology in order to sell goods or service is called e-marketing. With the growth of technology and the internet, it has become imperative for businesses to use e-marketing strategies to supplement their traditional marketing methods so as to generate more product sales and to reach a wider market.

E-businesses, though, would generally focus their attention on e-marketing alone. E-marketing uses the same basic concepts as that of traditional marketing. The purpose is to devise strategies in order to deliver your message across to your target market.

The difference with e-marketing lies in the options available to you when marketing and advertising your products, services or business. Of course, you could always use the traditional method, but it is wiser to take advantage of the marketing opportunities that the internet gives.

E-marketing produces tremendous results in terms of increased market share, high margins of profit and continued customer patronage. It is also ideal for small and medium-sized businesses for e-marketing is more affordable and less effort-intensive.

Nevertheless, in order to launch an effective e-marketing campaign, you would first have to create an e-marketing plan. The focus of an e-marketing plan is to ensure high response from prospective customers. Below is a summary of steps for creating an effective e-marketing plan.

Step 1: Determine your target market

Before anything else, you must identify your market. Rank and profile them accordingly and assign resources to each target group. Know their expectations, requirements, needs and wants so that you would have an idea how to go about with your sales pitch. This would also help you in determining your costs and ascertaining your expected benefits. It is also important that you study the market environment and your competitorsí marketing strategies, and give due notice to all possible opportunities.

Step 2: Set e-marketing plan objectives and e-marketing methods

You must immediately set your objectives for your marketing campaign. Are you aiming to increase product or business awareness? Are you aiming for higher website traffic? Would you like to rank high in search engine results? Your objectives may include establishing and raising your e-presence, disseminating business information and sales leads generation.

After determining your objectives, you must establish the e-marketing methods you would use to achieve your objectives. It is not advisable for you to use just one method. It is always wiser to use multiple e-marketing methods.

Step 3: Set a budget and determine your strategies

You should identify the strategies and techniques that you would use to launch your e-marketing campaign. Determine the tactics you would use for implementing your marketing methods. You should formulate strategies that are geared towards capturing your target marketís attention. You must position and differentiate your strategies and establish your priorities.

It is also very important that you carefully budget your expenses, regardless of what objective you have set and what methods you would like to employ. Make sure that your costs will not spiral out of your control. Use the cost/benefit analysis in order to determine an acceptable budget. The benefits should more than compensate for your marketing costs.

41 Social Media Tips

 

 

  1. What’s your social media goal? If you don’t know where you want to go, it’s pretty hard to get there.
  2. Promote your most popular posts – and that goes for blog posts as well as social media posts.
  3. If you hate tracking, at least track with Facebook Insights. It’ll show you a lot about your Page progress.
  4. How do you get the conversation going on social media? Try humor and controversy. They’re very powerful.
  5. Social media is a powerful thing, but never mistake fooling around with being productive. Stay focused!
  6. Click FB Insights’ “Posts>When Your Fans are Online” to see your audience’s peak posting times. (Post during these times!)
  7. Look for questions repeated over and over on your chosen social networks. Provide the definitive answer.
  8. Analyze your own tweets. Which types got most retweeting? Most Interaction? Questions, graphics or ?
  9. Don’t be shy with your social media presence. Go for it – but be authentic – and be social!
  10. Still trying to be everyone’s “friend”? Each connection counts – and speaks loudly about who you are to your other connections.
  11. If you want your social content to social content to attract, do your best to share quality tips that are really unique
  12. Make sure you speak with an identifiable, individual voice when posting social content. Your posts should never sound “canned”.
  13. Be consistent and post regularly during your audience’s peak posting times on any social networks you’ve chosen to frequent.
  14. If you use Pinterest regularly, make sure you also access http://nitrogr.am/ for powerful, easy to use Pinterest analytics.
  15. Use http://nitrogr.am/ for easy hashtag monitoring. (Let your social networking friends know about this, too.)
  16. Posts people skip most? Highly personal negative posts complaining about illness and problems.  (Do you agree?)
  17. Include a mix of rich media in your social content. Video, photos, Instagram and Vine looping video clips.
  18. Vine video clips loop. Instagram video clips don’t. Vine streams on Twitter; Instagram videos on Facebook.
  19. Vine videos are 6 seconds long. Instagram are 15 seconds. How can you use this information for your marketing?
  20. Tapping your screen for a Vine video starts filming. Tapping your screen for an Instagram video just adjusts focus.
  21. Be sure you don’t use any banned hashtags with your Instagram photos or videos: http://thedatapack.com/banned-hashtags-instagram/
  22. Use Instagram hashtags to crowd-source user-generated content as well as extend your own reach.
  23. Remember that Instagram hashtags are not case-sensitive and don’t work with spaces or special characters.
  24. If your preferred social platform doesn’t have good native analytics, look for third party sites that provide it.
  25. Give your new product campaign a name – and start talking about it on your social media.
  26. Make sure all new product posts are made regularly. Don’t let gaps occur. Keep it fresh in people’s minds (without overdoing it.)
  27. Don’t tell everyone too much at once about your upcoming project. Mystery breeds interest! Hints and teasers are part of the fun.
  28. Use surveymonkey.com to create free surveys. You can ask questions for your new product idea and share the link on social media.
  29. If you’re advertising on Facebook, remember your ad images, including the thumbnail, cannot include more than 20% text.
  30. Take advantage of the fact you can now use text, arrows and calls to action in Facebook Cover –photos.
  31. Facebook Profile photos are square and display at 160 x 160 pixels – but remember Facebook wants you to upload at 180 x 180.
  32. At the very least, include a Facebook app tab leading to your sign-up page or form (and use a clear, easy-to-read call to action.)
  33. You can display 3 custom app tabs of your choice in your Facebook header section. Make the most of this “real estate”!
  34. Only your short description displays in your Facebook header section, but fill out your Profile 100% for max searchability.
  35. Select “Replies On” in your Page Admin panel “Manage Permissions” section to increase the conversation on your Page.
  36. If you consistently get endorsements that are not relevant on LinkedIn, be aware you can remove endorsements completely.
  37. Check “Who’s Viewed Your Profile” in LinkedIn to see who is finding you – as well as the keywords they used.
  38. In your LinkedIn Privacy and Settings page, “Select what others see when you’ve viewed their profile” to keep it private – or not.
  39. In Google+ posts, encase text in asterisks for bold and underscore it to create italics. (Share this tip!)
  40. Did you know Google+ makes animated .GIFs from your photos? Just type the keyword “motion” in your Photos section to find them.
  41. Use the Google+ Ripples feature to track your posts by clicking the top-right arrow in your post.

Using Product Recommendations To Increase Your Bottom Line

In affiliate marketing, there are many ways in which you can increase your earnings and maintain the account that you have worked so hard for already. Most of the techniques and tactics can be learned easily. No need to go anywhere and any further. They are available online, 24 hours a day and 7 days a week.
One of the more important ways of increasing affiliate marketing bottom line and sale is through the use of product recommendations. Many marketers know that this is one of the most effective ways in promoting a certain product.
If the customers or visitors trust you enough, then they will definitely trust your recommendations. Be very careful in using this approach, though. If you start promoting everything by recommendation, your credibility will actually wear thin. This is seen especially when recommendations are seemingly exaggerated and without much merit.
Do not be afraid to mention things that you do not like about a given product or service. Rather than lose any points for you, this will make your recommendation more realistic and will tend to increase your credibility.
Furthermore, if your visitors are really interested in what you are offering, they will be more than delighted to learn what is good about the product, what is not so good, and how the product will benefit them.
When you are recommending a certain product, there are some things to remember on how to make it work effectively and for your advantage.
Sound like the true and leading expert in your field.
Remember this simple equation: Price resistance diminishes in direct proportion to trust. If your visitors feel and believe that you are an expert in your niche, they are more inclined to making that purchase. On the other hand, if you are not exuding any confidence and self-assurance in endorsing your products, they will probably feel that same way and will go in search of another product or service which is more believable.
How do you establish this aura of expertise? By offering unique and new solutions they would not get anywhere else. Show proof that what you are promoting works as promised. Display prominent testimonials and endorsements from respected and known personalities, in related fields of course.
Avoid hype at all costs. It is better to sound low key and confident, than to scream and seek attention. Besides, you would not want to sound unprofessional and have that thinking stick to your potential customers and clients, now would you? Best to appear cool and self-assured at the same time.
And remember; prospects are not stupid. They are actually turning to experts and may already know the things that you know. If you back up your claims with hard facts and data, they would gladly put down hundreds, or even thousands worth of money to your promotions. But if you donít, they are smart enough to try and look at your competitors and what they are offering.
While recommending a product, it is also important that you give out promotional freebies. People are already familiar with the concept of offering freebies to promoting your won products. But very few people do this to promote affiliate products. Try to offer freebies that can promote or even have some information about your products or services.
Before you add recommendations to you product, it is given that you should try and test the product and support. Do not run the risk of promoting junk products and services. Just think how long it took you to build credibility and trust among your visitors. All that will take to destroy it is one big mistake on your part.
If possible, have recommendations of products that you have 100% confidence in. Test the product support before you begin to ensure that the people you are referring it to would not be left high and dry when a problem suddenly arouse.
Have a look at your affiliate market and look at the strategies you are using. You may not be focusing on the recommendations that your products need to have. You plan of action is sometimes not the only thing that is making your program works.
Try product recommendation and be among those few who have proven its worth.