3 Things You Never Knew About Viral Marketing
Viral marketing has been used to “spread the word” for companies over the years. It is a great way to become well known and seen as an expert online. Here are three important aspects that should be taken into perspective.
This is one aspect a site must possess to lead the race in the gutless competition in the internet based business industry. With so much competition and rivalry going on, every method of marketing must be employed and utilized.
It does not really matter if you have a killer product or a fantastically designed website. If people do not know that you exist, it will not matter; therefore you will make it big. Your business could end up dying due to lack of activity.
While there are so many methods and schemes used by many websites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the method called viral marketing.
2) Viral Marketing Overview
Viral marketing is a marketing technique used to build the public awareness of someoneís product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.
To be brief, companies ride on the idea that if people like the content of a media they will pass it on to others. They sponsor the certain media, such as a cool flashy hip game, funny video, or amusing story. One may pass on to another with the company brand or logo to help promote the company and its product.
Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pass on the product.
Many companies even offer incentives such as discounts and rebates when they help in spreading their viral marketing campaign. They rely on the number of recipients a viral marketer gets from one person in determining the amount or number of incentive they can be attributed with.
3) Using Viral Marketing to your advantage
The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic containing many potential customers. With a little more detail, you can reach out to a great number of people and announce your existence.
Almost all websites and companies are catching on to the power of viral marketing. If you do not use this method, it can likely destroy your business. Along with other schemes and methods in promoting your site viral marketing could easily push you ahead in the rating games. Stop wasting time and get started.
Secrets to Maximize Your Viral Marketing Efforts
The goal of viral marketing is to spur activity and communication among prospects and your customer base. Your consumers propagate traffic to your site by the Internetís version of word of mouth. Letís not also forget that the traditional ìword of mouthî viral marketing works just as well to promote your online business. Effective viral marketing involves time-tested marketing that requires your marketing tools have a strong emotional attraction.
This strong emotional attraction is best accomplished by employing two basic methods of sales. The first is providing solution oriented materials to use as your marketing tools. Basically, the potential consumer, no matter what your product or service has the question, ìWhat will it do for me? All viral marketing materials should concentrate on providing positive solutions or answers to this question.
The other sales method that is crucial in any viral marketing campaign is the long-accepted fact that all purchases are made first based on emotions. Next, the consumer rationalizes this purchase with logic. Thus, the best viral marketing tools will first concentrate on the emotional aspect of the sales procedure.
To accomplish this you must paint the picture of the results or solutions your products or services provides. You must be able to have the potential customer engage in actually feeling the benefits. Visualization plays a very important part of the sales process. Even if only words are used, such as a viral marketing e-book, or e-zine, those words must paint the picture of the desired results.
To best accomplish this you must research your target market well. You must be able to identify which emotions are the major parts of closing the sale. Some common emotions that frequently evoke a purchase are: Fear, greed, vanity, lust, pride, envy, and laziness. These are very important feelings and desires often contributing to closing the sale. Your goal with the viral marketing is to create a verbal picture that teases and evokes the desires fueled by these emotions.
It is important to keep these two important aspects of closing a sale spread throughout every piece of your viral marketing materials. Donít quickly just slap something together and offer it free through search engines, directories, e-mails, newsletters or your site. Evaluate carefully to make sure your material is solution oriented and taps two or more of the most frequent emotions that evoke a sale. Without these two steps at best your viral marketing efforts will get minimal results.
3 Steps For Generating Traffic Through Viral Marketing
Viral marketing is the way to go in this day and age of social networking and online communities. You must induce other people to tell their friends and social contacts about your business, products and services. Here are the steps for using viral marketing to generate traffic to your site.
People dread computer viruses. They are prolific, attach to anything and spread everywhere. Bad virus aside, this same characteristic (prolific) makes viral marketing effective.
The medium you would be using for this type of marketing would be prolific as well in generating leads and sales. There are many kinds of viral marketing that you could use to generate more traffic to your website. Generally, if used well, viral marketing is an extremely effective way to get more interest and produce more leads and sales. Here are some viral marketing methods using reports or ebooks that people can use to generate more traffic to their websites.
Step 1: Write a free report
This does not end there. You must also convert your report into a PDF file. Your report should be concise, inviting, interesting and informative. It must give information about your website or your products. It should be written in such a way that it would encourage people to buy your products or visit your website.
A free report once downloaded would be left behind for people to read later. Chances are, if these reports are written well, they would guarantee you that people downloading and reading them would once more check your website. People love a well written report with good content.
Avoid writing an ad and avoid marketing. Make sure that your report is informative. If you are selling supplements, write an article on how effective these supplements are. Your articles would be passed on from one person to another for years to come. Perhaps, you donít have to immediately write another report on the same subject matter.
Step 2: Write a teaser
This is most effective if you are marketing an ebook that people can buy from your website. Give people a free chapter that they can read. Generate interest by arousing their curiosity. Remember to give only a teaser of the whole book. Do not give out the whole thing. Make sure that people can only obtain your ebook by visiting your website and paying for it or by subscribing.
Usually, this type of marketing is effective because people would quickly exchange information with others or forward the same to others whom they know would be interested in the content of the ebook. Thus, this is called viral marketing. Your traffic will noticeably increase with little or no effort from you at all. You would also have a huge and increased level of generated leads and sales.
Step 3. Write an ebook which you can give away
Whenever people visit your website or join your newsletter, give them a free ebook. This is usually a very short informative report relating to your products or services. Make sure that the content is interesting and useful so that people would want to share it with others. This is a very good strategy if employed correctly.
It is also wise to not give the whole information. Make sure that people would want to visit your website to get the more complete report on the subject matter. This would be a great viral marketing campaign to generate more traffic to your website.